Dear Diary: Today I Went Nude ... with My Lipstick, of Course

NEW YORK, April 18, 2011 /PRNewswire/ -- For centuries, women and men alike have succumbed to the irresistible allure of lipstick. A splash of color on a woman's lips has the proven power to turn heads, evoke memories and ignite emotions. In fact, according to a recent "Lipstick Diaries" survey* commissioned by L'Oreal Paris and conducted online by Harris Interactive, of nearly 2,300 men and women polled, 75 percent of lipstick-wearing women believe that lipstick improves their confidence. But it doesn't stop there, other lipstick secrets we uncovered include:  

She Said ...  

• Do it in Public – 75 percent of women have no problem when fellow lipstick-wearing ladies pucker up to apply in public.
• Be Selfish – Sorry guys, but 90 percent of lipstick-wearing women said that she's not wearing that sultry hue for you; it's for herself!
• Stick to Your Guns – Ladies are sticking to their guns and choosing the colors that they want to wear (no matter what's on the social calendar). 75 percent of lipstick wearers choose the shade that looks best on them, regardless of whether it's for a date or girls' night out.
• Give it All Up – 3 in every 10 lipstick wearers would give up a prized possession spanning from a morning coffee to a favorite pair of shoes to keep their favorite shade close at hand, always.

He Said ...

• Leave Your Mark – Over 60 percent of men believe that smeared makeup on their face is a telltale sign of a steamy make-out session.
• Ravish in Red – Nearly 70 percent of men associate women in red lipstick with positive sentiments like being sexy, confident and successful, while only 18 percent think it appears promiscuous.
• Role Play – 30 percent of all men said they would rather wear lipstick for a day than gain 30 pounds.

(Photo:  http://photos.prnewswire.com/prnh/20110418/NY84450 )

"Lipstick has been heralded for centuries as the key to instantly transforming and defining a woman. A swipe of bright red can inspire confidence, while a rose or nude shade can help achieve that 'come-hither' look," says L'Oreal Paris Consulting Makeup Artist Collier Strong. "With 30 high pigment, long-wear and kiss-proof shades in the Infallible Le Rouge collection, women can try a shade to match, create or achieve any mood."

For the next thirty days, women can visit the L'Oreal Paris Facebook page at facebook.com/LOrealParis to check out the Le Rouge Lipstick diary entries from A-list L'Oreal Paris spokespeople like Eva Longoria, Doutzen Kroes and Kerry Washington to name a few. Find out which shade of Le Rouge would be their secret weapon to seduce James Bond or which shade they'd wear as sweet revenge when bumping into the one who got away. Fans who "like" the diary entries enter to win daily prizes including tubes of Infallible Le Rouge Lipstick and can enter the "Live La Vie En Rouge in NYC" sweepstakes for the chance to  win** a grand prize trip for two to New York City, complete with roundtrip airfare, hotel accommodations and a $1,000 shopping gift card.

About L'Oreal Paris Infallible Le Rouge

Say goodbye to the era of dry lips from long-wear lipstick. Introducing L'Oreal Paris Infallible Le Rouge, a new collection of conditioning, comfortable and easy-to-apply lip color that delivers 10 hours of fresh, vibrant wear.

The easy one-step formula introduces Color Fix Technology, patented flexible new polymers that offer greater adhesion and truer color that won't flake or fade. Formula with Vitamin E and Ceramide 5 provides a healthy shine instead of the dreaded dryness characteristically associated with some long-wear color. Thirty different tones within a wide range of color families – from reds, pinks and plums to mauves, corals and browns – ensure every woman can find a shade that is uniquely "her."

The L'Oreal Paris Infallible Le Rouge collection includes the following 30 shades:

Retail Availability and Price

Available at mass, food and drug retailers for a suggested retail price of $9.95; .09 oz/2.5g.

About L'Oreal Paris

The L'Oreal Paris division of L'Oreal USA, Inc. is a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in luxury beauty at mass.  The L'Oreal Paris brand encompasses the four major beauty categories – haircolor, haircare, skincare and cosmetics – and includes such well-known brands as Preference, Excellence, Feria and Healthy Look haircolor; Elnett Satin Hairspray, EverPure, EverStrong, VIVE Pro, Studio Line and L'Oreal Kids haircare; Revitalift, Youth Code, Age Perfect, Ideal Skin Genesis, Collagen, Sublime Bronze and Men's Expert skincare; and the Colour Riche, True Match, Infallible, True Match Naturale and Studio Secrets Professional cosmetics collections, along with a portfolio of mascara including Voluminous, Double Extend and Telescopic, among many others.  For more information on L'Oreal Paris and its brands, and to get comprehensive, personalized beauty information from the experts, visit www.lorealparis.com for access to unique content and dynamic interactive features, including the exclusive "Can I Help You?" diagnostic tool.

*Survey Methodology

This survey was conducted online within the United States by Harris Interactive on behalf of Alison Brod PR for L'Oreal Paris from March 25-29, 2011 among 2,298 adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Monica Frost at Alison Brod Public Relations at 212.230.1800/[email protected].

**See www.lorealparis.com for details. Sweepstakes ends at 11:59pm on May 3, 2011. Void where prohibited. No purchase necessary.

SOURCE L’Oreal Paris

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