DealerStar Bolsters DMS Functionality With myCarfax

Integration of Free Resources Helps Dealers Increase Fixed Ops Revenue, Customer Retention

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Dec 06, 2016, 10:31 ET

CLERMONT, Fla., Dec. 6, 2016 /PRNewswire/ -- DealerStar is giving dealerships more access to valuable information for their fixed operations by enhancing its dealer management system (DMS) with myCarfax Service Shop tools. Dealerships using the DealerStar DMS can easily join the myCarfax Service Shop program and take advantage of free resources like Carfax Service History Check and Carfax QuickVIN.

"DealerStar DMS is focused on increasing profits for our dealers," said Sandi Jerome, president of DealerStar DMS. "Creating a tight integration with myCarfax at no charge to our dealers helps them streamline their operations and boost their revenues. The enhanced DealerStar DMS delivers more value to our users without any added expense."

Carfax Service History Check shows a vehicle's reported maintenance history. Armed with this information, service technicians can make better service recommendations to their customers which, when combined with other myCarfax benefits like Carfax QuickVIN, helps avoid parts-ordering errors, increases ticket averages and ultimately, fixed ops revenues.

In addition, myCarfax Service Shops that register their customers for the free myCarfax.com vehicle maintenance service are automatically stored as the customers' favorite shop. Through the myCarfax.com mobile app or desktop version, customers get alerts when it's time for their next recommended maintenance visit, directing them back to their favorite shop.

"The key to repeat sales and profitability is getting our customers back into the shop on a regular basis," said Ryan Pierson, owner of Crossway Auto Center. "Having access to the myCarfax tools through DealerStar and getting customers signed up with myCarfax.com is definitely helping increase loyalty. Plus, our customers love the myCarfax.com app!"

Dealers interested in using the DealerStar DMS integrated with the myCarfax Service Shop tools can visit www.dealerstar.com.

About DealerStar
DealerStar is one of the newest factory certified DMS systems created with modern and agile development tools. It is fully web-based with two patents granted for this technology. DealerStar DMS has all the features of a Tier 1 DMS system, but is easy and affordable for small and medium sized dealerships. DealerStar is scalable for large dealership groups with multi-store accounting. It is sold to the International dealership market via resellers, utilizing both the multi-language and multi-currency features. For more information, visit www.dealerstar.com.

About Carfax (www.carfax.com)
Carfax, a unit of IHS Markit (Nasdaq: INFO), is the vehicle history expert for used car buyers, sellers and the automotive industry. Carfax created the Vehicle History Report in 1986 and continues to develop innovative services – like Carfax Used Car Listings and myCarfax – that make it easier to buy, sell and service used cars. The company maintains a database comprising over 17 billion vehicle history records from more than 100,000 sources worldwide. Become a myCarfax Service Shop at www.mycarfaxservicshop.com or call 888-655-5362. Based in London, IHS Markit is a world leader in critical information, analytics and solutions.

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SOURCE Carfax