DealerSocket VP Matt Redden to Present "Five Big Ways to Use Your Auto Dealer CRM to Build Solid Customer Relationships"

SAN CLEMENTE, Calif., April 15, 2011 /PRNewswire/ -- Leading automotive CRM provider DealerSocket (www.dealersocket.com), announced today that company Vice President , Matt Redden will speak at the 10th Annual Digital Dealer Conference to be held in Orlando, Florida April 19 – 21, 2011. DealerSocket executives have been in-demand speakers at the last five Digital Dealer events and Redden's presentation will highlight how top dealers can utilize auto CRM to stay connected with their customers and build lasting relationships.

(Photo: http://photos.prnewswire.com/prnh/20110415/LA83888)

"Today's consumer demands more than ever. By staying connected to their customers 24/7 in meaningful ways, top dealers are learning how to build lasting relationships," said Matt Redden, DealerSocket Vice President. "Auto dealer CRM should facilitate these relationships. The goal of this session is to give dealers information that they can put to use immediately upon returning to their dealership."

With the rise of the "social customer", today's consumers demand more than just a transaction - they want a relationship. This session will give automotive dealers five ways they can utilize their auto dealer CRM to engage with your customer 24/7 and build solid relationships that go way beyond transactional.

Action items attendees will take back to their dealerships:

1. Customer communication preferences – what are you doing to track how your customer wants to be communicated with?
2. Take it on the road! What is your mobile strategy for customer interactions?
3. Using your fans and satisfied customers to drive social media status.
4. Get to know me. Mining your data for hidden gems that open doors to communication.
5. Get to know your dealership. The future of reporting is more than just the number of ups.

Matthew Redden is vice president of Sales for DealerSocket. He drives sales through a unified approach that incorporates marketing, sales and customer support.

Over the last 15 years, Redden has built his career around strategic marketing and driving sales in multiple markets through an innovative and focused approach. He began his career in the pharmaceutical industry where he worked for Parke-Davis (Pfizer), Merck and Sanofi-Aventis. Matt has been DealerSocket's Vice President of Sales for 5 years.  During this time, Redden has lead the DealerSocket sales team in winning numerous awards, including being named Best Sales Department in the 2009 International Business Awards.

The 10th Annual Digital Dealer Conference will be held at the Rosen Shingle Creek in Orlando, Florida April 19-21, 2011.  For more information visit:  www.digitaldealerconference.com or www.dealersocket.com .

About DealerSocket

DealerSocket provides the automotive industry with the most comprehensive Customer Relationship Management (CRM) and training solutions available in the market today, allowing auto dealers to save time, save money, and improve sales staff effectiveness with one consolidated product. With the power to manage sales, service, CSI, marketing and training, DealerSocket is the complete source for all customer facing automotive dealership departments.

DealerSocket's core CRM is enhanced by a powerful data mining tool called MoneyMaker, an online process training university called Carmind and an efficient CallCenter solution. Top auto dealers are making their existing assets work harder and uncovering hidden revenue in leasing, sales and service through the use of DealerSocket's MoneyMaker and CallCenter tools.  Dealers are also getting more out of their people through the DealerSocket Carmind training university.  These products can be used alone or in conjunction with the core CRM solution to provide an end-to-end marketing and revenue producing engine.

More than 75,000 users at over 1700 auto dealerships throughout the U.S. and Canada now leverage DealerSocket's automotive CRM solution to optimize and manage marketing activities, sales processes, customer satisfaction and retention, and service department operations. 

Based in San Clemente, California, DealerSocket has won numerous awards and industry recognition, including being named to the Inc. 5000 list two times, member of Red Herring 100 North America in 2009, Best Management Team in the 2009 American Business Awards and Best Overall Company in the 2008 International Business Awards.  DealerSocket is recognized by Deloitte & Touche as one of the fastest growing companies in North America.  For more information, call 949-900-0300, email [email protected] , visit www.dealersocket.com  or  follow us on Twitter @DealerSocketCRM

SOURCE DealerSocket

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