Dealer.com Brings DealerCentric and CarGurus to its Certified Provider Program

BURLINGTON, Vt., Jan. 24, 2014 /PRNewswire/ -- Dealer.com, a leading provider of marketing and operations software and services for the automotive industry, announced that DealerCentric and CarGurus are now included among its list of certified providers. The company's Certified Provider Program qualifies companies that have proven value, security, efficiency, and return on investment, and assures customers they are choosing the most complementary software and services. As members of the Certified Provider Program, DealerCentric's and CarGurus' trusted technologies are now easily accessible through Dealer.com's ControlCenter and seamlessly integrated into the overall Dealer.com solution.

DealerCentric's instant credit application process gives online car shoppers instant financing options and approval. CarGurus delivers quality lead generation through enhanced inventory exposure that uses valuation tools to drive online shoppers to local listings based on vehicle value and dealer reputation. Both of these technologies can be integrated into the Dealer.com platform, giving dealers access to a rich set of analytics to maximize their overall marketing performance.

"Since launching the program last fall, we've assembled a strategic combination of like-minded collaborators that give our customers unparalleled access to software that helps them manage their dealerships more efficiently," said Mike DeCecco, director of Business Development at Dealer.com. "The common goal among all of our providers is to help dealers sell more cars in the most effective and efficient way possible, and we are excited to have CarGurus and DealerCentric as the newest trusted members in our Certified Provider Program."

DealerCentric's Get Pre-Approved in Seconds program is an interactive tool that instantly pre-approves financing online and gives qualified consumers a quick, easy, and hassle-free credit application process. Made possible by an innovative automatic credit decision engine, this DealerCentric program goes significantly further than existing "yes or no" pre-approval platforms, and provides the dealer with highly-qualified finance leads.

"We are proud to become a certified provider as part of Dealer.com's commitment to integrating the industry's best practice solutions into their platform," said Pete MacInnis, CEO of eLend Solutions, formerly DealerCentric.  "Our Get Pre-approved in Seconds program has been the best performing online credit application product on dealer websites for years. Integrated with the Dealer.com overall solution, it will enable better optimization of dealer websites and data metric sharing between our companies, all to the benefit of our joint dealer customers."

CarGurus is one of the fastest growing online automotive shopping sites today, valued by consumers because it brings Instant Market Value (IMV) – a calculation that includes a car's variables like make, model, trim, options, and vehicle history – into the shopping experience, which helps them find local listings and deals in their area. This sophisticated algorithm ensures neutrality and enables CarGurus to authenticate car details and designate deals as "Great," "Good," "Fair," "High Priced," or "Overpriced," nurturing consumer confidence and generating high quality leads.

To enhance marketability and boost conversion rates, CarGurus also offers its Featured Placement program, which allows dealers to guarantee that their best inventory is listed above all other inventories in local market searches. Each featured listing is clearly marked as an advertisement and remains separate from organic search results.

"Like Dealer.com, CarGurus is committed to driving value through innovation, so we are thrilled to be aligned as a certified provider," said Martha Blue, VP of Business Development for CarGurus. "We look forward to introducing Dealer.com dealers to our innovative platform and connecting them to the millions of car shoppers that rely on CarGurus to find great deals."

For more information on applying for the Certified Provider Program, click here or contact [email protected].

About Dealer.com
Dealer.com is the automotive industry's leading provider of a streamlined and intuitive solution for managing dealership marketing and operations. The company's platform-based Inventory, Advertising, Website and CRM products allow OEMs, dealer groups, retail and agencies to leverage innovative technology to relevantly connect to their customers. The company's unique commitment to culture, with a focus on health and wellness, makes it one of the most desirable places to work. More information on Dealer.com can be found at http://www.dealer.com.

SOURCE Dealer.com