DDB Wins Big at The Internationalist Awards

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Nov 18, 2011, 12:01 ET

HONG KONG, NEW YORK and SINGAPORE, Nov. 18, 2011 /PRNewswire/ -- DDB has been awarded trophies for both its work and its people at The Internationalist Awards, which took place in New York last night.

David Tang, President and CEO of DDB Group Singapore, was named a 2011 Agency Innovator. These awards celebrate 30 men and women from around the globe who were nominated by their industry colleagues for being adept at innovative communications, thinking about advertising in new ways, and advocating international brand-building. Known as the Innovators, winners underscore how break-through thinking knows no bounds of geography, age, company size, or title within today's agency organizations.

In addition, Intel's "The Escape," developed by Tribal DDB Hong Kong and DDB Hong Kong, picked up a trophy for Innovative Digital Marketing Solutions.

The Internationalist's Third Annual Awards for Innovative Digital Marketing Solutions are a response to marketers asking for international best practice examples of digital solutions that enhance brands and bring results.

Tim Cheng, Executive Creative Director of Tribal DDB Hong Kong, said: "We are delighted that Intel's 'The Escape' has been recognized on a global level. We needed people to experience these benefits in an emotive way, and that's why we made the audience the hero of Intel's YouTube video."

Jayant Murty, Brand Strategy Director at Intel Asia, added: "Tribal DDB and DDB developed a novel highly interactive and engaging way to deliver the benefits of the second generation Intel Core processor."

Entries came from 22 countries; the Jury Chair for the awards was Claudia Lagunas, Marketing Director and Director of New Media & Digital at PepsiCo International.

The majority of entries for The Internationalist Awards came from the US and the UK. DDB was the only digital creative agency to win the award in Hong Kong, while David Tang was the only leader of a creative advertising agency group from Singapore to take honors.

About Intel's "The Escape"

Cheng said, "We wanted our audience to experience how Intel's new Core processor completely transformed the everyday computer experience. A world first, we did this by transforming YouTube from a passive watching experience into an immersive, fully interactive adventure. The Escape's many interaction points saw the viewer become the hero as they used the product attributes of the Core to evade two ruthless pursuers. In addition, we worked with Ansible to create Intel's first iAd, bringing a unique, parallel mobile experience for our audience."

The three-month campaign exceeded its targets within the first month, with 589,221 views recorded in the first four weeks. The Escape generated over a million search results in the first few days, and over 25,000 tweets.

About the Awards

The Internationalist Awards for Innovative Digital Marketing Solutions are case studies scored for insights, strategy, and results across all product categories and reflect the way companies market their products around the globe. The Internationalist is a trusted source for international best practices and is dedicated to the business needs and challenges of international marketing professionals as they participate in multinational branding and campaign building. Now in its ninth year, The Internationalist is in print, online and in-person – through think tanks, awards and summits.

For more information on The Internationalist Awards, please click here:
http://www.internationalist-awards.com/
http://www.internationalistconferences.com/2011_inter_summit/list.html

About DDB

DDB Worldwide Communications Group Inc. (www.ddb.com) ranks among the top five consolidated advertising and marketing services global networks, according to Advertising Age. Consistently one of the most awarded networks globally for creative excellence, DDB was Campaign's 2009 Global Network of the Year, the 2010 Spikes Asia Network of the Year, 2010 Eurobest Network of the Year, 2010 Campaign Asia Pacific Creative Network of the Year, and captured both the Cyber Grand Prix and Film Craft Grand Prix at the 2010 International Advertising Festival in Cannes. With more than 200 offices in over 90 countries, DDB Group believes in the power of Social Creativity to grow the value and influence of brands around the world by creating ideas that people want to play with, participate in and pass along. DDB Worldwide is part of Omnicom Group Inc. (OMC).

SOURCE DDB Worldwide