DDB Tops 2010 Eurobest Festival

DDB Wins Network of the Year, Interactive Agency of the Year and Two Grand Prix at Europe's Premier Show

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Dec 10, 2010, 08:30 ET

NEW YORK, Dec. 10, 2010 /PRNewswire/ -- DDB Worldwide was named Network of the Year and DDB Stockholm Interactive Agency of the Year at the 2010 Eurobest Festival in Hamburg this week. This marks the second consecutive year DDB has taken home the Eurobest Network of the Year title.

Overall, DDB took home 35 awards, including the Grand Prix in Outdoor for Volkswagen "Fun Theory" and the Grand Prix in Print for the Volkswagen Independent Cinema sponsorship. The awarded work covered 11 out of 14 available categories ranging from integration and PR to design and direct, promotion/activation, interactive, media, outdoor, print and film craft. Winning DDB offices spanned six countries including Sweden, UK, Germany, France, Hungary and Italy. DDB Stockholm was the network's most awarded agency.

Bob Scarpelli, Chairman DDB Worldwide, said, "I am very proud of our winning teams at all our agencies in Europe and especially proud of Andreas, Niclas and our team at DDB Stockholm. They are connecting people to our clients' brands and connecting people to people in new and innovative ways every day. They are leading the way at DDB."

In addition to the Volkswagen "Fun Theory," DDB Stockholm also was recognized for work such as McDonalds' "Catch the Goodies," Telia's "In Your Hands" and the "Soldier/Sailor" campaign for the Swedish Armed Forces.

Niclas Melin, CEO of DDB Stockholm, said, "I am extremely proud of the talented people at our agency, and becoming Interactive Agency of the Year is a fantastic achievement for us. This proves we are fully in tune with the current digital shift in our industry."

Commenting on the Grand Prix in Outdoor for the "Fun Theory," DDB Stockholm Executive Creative Director Andreas Dahlqvist, noted, "It is great to see the 'Fun Theory' win the Grand Prix in this category. Our idea with the 'Fun Theory' was to use different media channels to communicate with people and get them involved. The success of this campaign can be attributed to everyone in the world who liked the idea and joined in."

Other winning DDB campaigns include Philips "Parallel Lines - The Gift", Henkel "Beast" and Hasbro "Monopoly City Streets."

About DDB

DDB Worldwide Communications Group Inc (www.ddb.com) ranks among the top five consolidated advertising and marketing services global networks, according to Advertising Age. Consistently one of the most awarded networks globally for creative excellence, DDB was Campaign's 2009 Global Network of the Year, the 2010 Spikes Asia Network of the Year, and captured both the Cyber Grand Prix and Film Craft Grand Prix at the 2010 International Advertising Festival in Cannes. With more than 200 offices in over 90 countries, the DDB Group helps grow the value and influence of leading brands around the world. We believe that creativity is the most powerful force in business, allowing us to develop the ideas that people want to play with, participate in and pass along. We call this Social Creativity. DDB Worldwide is part of Omnicom Group Inc. (OMC).

SOURCE DDB Worldwide