DC Meets Silicon Valley: ConnectivityWeek 2012 to Stimulate and Define Energy 2.0 Market

SANTA CLARA, Calif., May 16, 2012 /PRNewswire/ -- Smart Grid needs Silicon Valley, and key market-shaping forces are gathering to address issues and opportunities of the emerging Energy 2.0 market in Santa Clara, May 22-24, at ConnectivityWeek.

"Today 'cleantech' needs 'cleanweb,' which is the software side of green energy required to interconnect traditional 'cleantech' devices," said Anto Budiardjo, Clasma President. "Without connectivity enabled by software apps, we can't realize Smart Grid, and we cannot empower consumers."

Enter IT: As traditional energy companies realize the need for advanced software applications, many are gobbling up IT companies -- sometimes referred to as "soft grid" companies -- through mergers and acquisitions.

"As a result, we're seeing a ripe market for Energy 2.0, which has potential to provide abundant, clean, affordable energy -- by delivering real-time automation and analytics across the grid," Budiardjo said. "It's only possible with IT. That's where Silicon Valley comes in."

Enter government catalysts: Just as government incentives helped stimulate the semiconductor industry, the White House and Department of Energy (DOE) are now stepping in with programs -- including Green Button and the DOE's Apps for Energy contest -- to catalyze energy-application development.

ConnectivityWeek will provide access to all Energy 2.0 stakeholder groups:

• Market catalysts. Including U.S. Chief Technology Officer (CTO) Todd Park on Green Button.
• Software developers. In Green-Button-inspired Hackathon.
• Energy suppliers: PG&E and early adopters of Green Button and demand response.
• Consumers. All key consumption verticals.

"As information and communication technologies evolve and rising energy costs lead to customer-demanded control, Energy 2.0 is inevitable," Budiardjo said. "ConnectivityWeek will help define this market."

www.ConnectivityWeek.com.

Clasma Events

Clasma Events, Inc. specializes in strategic Smart Grid conferences at the center of the worldwide energy discussion: ConnectivityWeek, GridWeek, Grid-Interop, and GridSec.

Clasma, GridWeek, ConnectivityWeek, Grid-Interop, and GridSec are trademarks or registered trademarks of Clasma Events Inc. Other product or service names mentioned herein are the trademarks of their respective owners.

SOURCE Clasma Events

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