DC Brands International, Inc. Announces That CEO and President Pearce is Training Call Center Staff for Infomercial
DENVER, Oct. 24, 2011 /PRNewswire/ -- DC Brands International, Inc., a publicly reporting company under the ticker symbol (HRDN - News), today announced that President and CEO Richard Pearce is in New Jersey this week to train and educate the call center staff that will be handling the responses to the Fat Fighter infomercial and processing the incoming orders.
Richard Pearce, CEO and President said, "I am unbelievably excited to be at the final step in getting our Fat Fighter infomercial aired nationally. The only thing left for me to do is to train and educate all of the call center personnel that will be fielding the calls in response to the infomercial. I want to make sure that they understand the H.A.R.D. Nutrition philosophy of a healthy active lifestyle, and how our functional water systems can actually help people achieve that."
Pearce continued, "This is the final piece of the puzzle before this infomercial is launched nationally next month, and I anticipate that the call center staff will be quite busy. I just want to make sure that they are as passionate about H.A.R.D. Nutrition and our Fat Fighter functional beverage as I am, and can successfully express that passion and enthusiasm to all of the consumers. I know Fat Fighter works, and truly believe that everyone else is about to discover that as well."
To view the final version of the Fat Fighter infomercial go to: www.hardnutrition.com/tv
Consumers will be able to purchase H.A.R.D. Nutrition's Fat Fighter by calling the telephone number displayed on the television channel where they see the infomercial, or online at www.fatfighterdrink.com
For more information on Fat Fighter, and the other eight (8) H.A.R.D. Nutrition functional beverages, and how to get them, go to www.hardnutrition.com
About DC Brands International:
DC Brands International, a publicly traded company under the ticker symbol (HRDN), presently specializes in the manufacturing of its functional beverages and health products. Established in 1998, DC Brands began producing a number of lines of energy drinks in 2005. DC Brands then purchased the assets of H.A.R.D. Nutrition and began its quest to produce a new health line of products. DC Brands has recently announced the release of its new H.A.R.D. Nutrition Functional Water Systems, which it expects will revolutionize the functional beverage category.
For more information on DC Brands International, visit its website at www.hardnutrition.com.
This release includes forward-looking statements on our current expectations and projections about future events. In some cases forward-looking statements can be identified by terminology such as "may," "should," "potential," "continue," "expects," "anticipates," "intends," "plans," "believes," "estimates," and similar expressions. These statements are based upon current beliefs, expectations and assumptions and are subject to a number of risks and uncertainties, many of which are difficult to predict and include statements relating to the anticipated airing and success of a national infomercial of the Fat Fighter Functional Water System.
The forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those set forth or implied by any forward-looking statements. Important factors that could cause actual results to differ materially from those reflected in our forward-looking statements include, among others, Pearce's confidence in the success of handling the response to the national Fat Fighter infomercial, and anticipated number of calls in response to the infomercial, our financial condition and other risk factors affecting our business as described in our recent Registration Statement on Form S-1. The information in this release is provided only as of the date of this release, and we undertake no obligation to update any forward-looking statements contained in this release based on new information, future events, or otherwise, except as required by law.
CONTACT: Wade Brantley
[email protected]
SOURCE DC Brands International, Inc.
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