DC Brands International, Inc. Announces New Labels Bring New Opportunity

DENVER, April 25, 2012 /PRNewswire/-- DC Brands International, Inc., a publicly reporting company under the ticker symbol (OTC: HRDN -), today announces that President and CEO, Richard Pearce is travelling to Chicago to discuss and explore a new opportunity with a national grocery retailer.

Richard Pearce, President and CEO said, "We are certainly excited with the reactions that our new shrink wrapped, full-bottle label is generating. We have presented our new packaging look to several national and regional grocery chains, and have already been contacted by two that want to meet and further discuss how we can get on their shelves. At the request of one national chain, I am travelling to Chicago on Thursday to meet face to face and explore the possibilities for H.A.R.D. Nutrition. My preliminary conversations with the executives of these companies have also included the topic of how we can utilize the direct warehouse distribution systems of these grocery chains."

Pearce continued, "I am also waiting on a meeting date to be set with a regional grocery chain in Florida that has requested we visit and explore similar opportunities there. I look forward to being able to communicate more good news very soon."

To see the new labels, along with Professor Nutrition, go to the Company website www.hardnutrition.com

About DC Brands International:

DC Brands International, a publicly traded company under the ticker symbol (HRDN), presently specializes in the manufacturing of its functional beverages and health products. Established in 1998, DC Brands began producing a number of lines of energy drinks in 2005.  DC Brands then purchased the assets of H.A.R.D. Nutrition and began its quest to produce a new health line of products. DC Brands has recently announced the release of its new H.A.R.D. Nutrition Functional Water Systems, which it expects will revolutionize the functional beverage category.

For more information on DC Brands International, Inc. and its HARD Nutrition Functional Water Systems, visit its website at www.hardnutrition.com.

This release includes forward-looking statements on our current expectations and projections about future events. In some cases forward-looking statements can be identified by terminology such as "may," "should," "potential," "continue," "expects," "anticipates," "intends," "plans," "believes," "estimates," and similar expressions. These statements are based upon current beliefs, expectations and assumptions and are subject to a number of risks and uncertainties, many of which are difficult to predict and include statements regarding any potentially new account with a national grocery chain, and any increase or growth of sales of H.A.R.D. Nutrition Functional Water Systems resulting from any new opportunity."

The forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those set forth or implied by any forward-looking statements. Important factors that could cause actual results to differ materially from those reflected in our forward-looking statements include, among others, Pearce's optimism and expectations from the Chicago meeting, and other risk factors affecting our business as described in our recent Registration Statement on Form S-1. The information in this release is provided only as of the date of this release, and we undertake no obligation to update any forward-looking statements contained in this release based on new information, future events, or otherwise, except as required by law.

CONTACT: Wade Brantley
[email protected]

SOURCE DC Brands International, Inc.