DC Brands International, Inc. Announces H.A.R.D. Nutritional Functional Beverages to be Launched at Jewel-Osco

DENVER, May 2, 2012 /PRNewswire/ -- DC Brands International, Inc., a publicly reporting company under the ticker symbol (OTC: HRDN), today announces that following last week's meeting in Chicago, representatives from the Jewel-Osco entity of the SuperValu Grocery Retail Chain have agreed to launch the new-look H.A.R.D. Nutrition Functional Water Systems into Jewel-Osco stores. The product launch is set to begin once the new-look shrunk wrapped labeled bottles can be delivered.

Richard Pearce, President and CEO, said, "I am so excited that this new look to H.A.R.D. Nutrition we have introduced has gotten the reaction that we were striving for. It really is leading to new opportunities we were anticipating. Our Functional Water Systems are going to be launched into the Jewel-Osco chain, and it is my understanding that if this launch is successful, it will be the first step in being introduced into the other various SuperValu grocery stores. Also, this launch with Jewel-Osco will be direct distribution with their warehouse, and that gives us a big advantage in making this launch successful. Once the new mandrels that we need for our capping machine are tooled and in place, we will deliver the new-look bottles."

Pearce continued, "We are going to put all of our available resources behind this product launch to help ensure that it is indeed a success. I really do believe that the new-look label solved a problem that was holding us back, and that the new label is the reason that similar opportunities have opened up. I look forward to being able to report on those as they develop themselves."

According to SuperValu's website, it is a nationwide network of approximately 2,500 retail grocery stores under the brands of SuperValu, Jewel-Osco, Albertsons, Hornbacher's, Shaw's Star, Acme, Great Valu Markets, County Market, Cub Foods, Lucky, Save a Lot, Shoppers, Shop 'n Save, Foodland, Farm Fresh, and WNewell.

To see the new-look H.A.R.D. Nutrition Functional Water System bottles go to www.hardnutrition.com

About DC Brands International:

DC Brands International, a publicly traded company under the ticker symbol (HRDN), presently specializes in the manufacturing of its functional beverages and health products. Established in 1998, DC Brands began producing a number of lines of energy drinks in 2005.  DC Brands then purchased the assets of H.A.R.D. Nutrition and began its quest to produce a new health line of products.  DC Brands has recently announced the release of its new H.A.R.D. Nutrition Functional Water Systems, which it expects will revolutionize the functional beverage category.

For more information on DC Brands International, Inc. and its H.A.R.D. Nutrition Functional Water Systems, visit its website at www.hardnutrition.com.

This release includes forward-looking statements on our current expectations and projections about future events. In some cases forward-looking statements can be identified by terminology such as "may," "should," "potential," "continue," "expects," "anticipates," "intends," "plans," "believes," "estimates," and similar expressions. These statements are based upon current beliefs, expectations and assumptions and are subject to a number of risks and uncertainties, many of which are difficult to predict and include statements regarding any potential growth or expansion from the initial stores of Jewel-Osco into other SuperValu grocery stores, or any increase or growth of sales of H.A.R.D. Nutrition Functional Water Systems resulting from this product launch and new opportunity.

The forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those set forth or implied by any forward-looking statements. Important factors that could cause actual results to differ materially from those reflected in our forward-looking statements include, among others, Pearce's optimism about the product launch being successful and further launching H.A.R.D. Nutrition Functional Water Systems beyond Jewel-Osco, and other risk factors affecting our business as described in our recent Registration Statement on Form S-1. The information in this release is provided only as of the date of this release, and we undertake no obligation to update any forward-looking statements contained in this release based on new information, future events, or otherwise, except as required by law.

CONTACT: Wade Brantley
[email protected]

SOURCE DC Brands International, Inc.