Daytona International Speedway Names Florida Hospital as a Founding Partner Of Historic DAYTONA Rising Project

DAYTONA BEACH, Fla., Oct. 30, 2014 /PRNewswire/ -- International Speedway Corporation (NASDAQ Global Select Market: ISCA; OTC Bulletin Board: ISCB) ("ISC") today announced a multi-year partnership that will make Florida Hospital the second Founding Partner at Daytona International Speedway, as part of its historic $400 million DAYTONA Rising redevelopment project. Providing high-quality medical services and new fan experiences at the "World Center of Racing," Florida Hospital will inspire the community to race toward better health. Financial terms of the agreement were not disclosed.

"Florida Hospital's mission, vision and reach make them an ideal partner," said International Speedway Corporation Chief Executive Officer Lesa France Kennedy. "We look forward to connecting them with visitors and race fans year round."

Beginning in January 2015, Florida Hospital will be the exclusive healthcare provider of Daytona International Speedway, which includes providing medical equipment and personnel for all events, managing the care center operations and providing ambulances to handle emergency situations.

Arriving in a Toyota Camry pace car, Daytona International Speedway President Joie Chitwood III and Florida Hospital Volusia/Flagler CEO Daryl Tol shared the unprecedented announcement on the West end of Daytona International Speedway's frontstretch.

The massive DAYTONA Rising project, encompassing the Speedway's nearly one-mile long frontstretch, will be complete by January 2016. The project will transform the Speedway into the world's first motorsports stadium with premium amenities and attractions unmatched in the industry.

The Florida Hospital brand will be represented on one of five special entrances called fan injectors, including more than 20,000 square feet of engagement space. Within this injector, Florida Hospital will have a presence in one of the "neighborhoods" which will encompass retail and dining areas, as well as dozens of video screens to provide fans with non-stop views of on-track action.

"This is more than a sign on the building; this is a true partnership. Florida Hospital will be integrated into the fan experience at the Speedway," Tol said. "Through our partnership with the Daytona International Speedway, we'll provide another key access point for health care in the Daytona Beach community where guests will experience Florida Hospital's commitment to whole person health and wellness." 

In addition to serving as a Founding Partner of DAYTONA Rising, Florida Hospital will be an inaugural partner in ONE DAYTONA – a premier 190-acre mixed-use retail, dining and entertainment development across from Daytona International Speedway.

"Our partnership with Florida Hospital reinforces the immense appeal of the nation's first true motorsports stadium to attract brands outside of the core sports arena," said Daytona International Speedway President Joie Chitwood III.  "We're pleased to welcome Florida Hospital to Daytona International Speedway."

About International Speedway Corporation

International Speedway Corporation is a leading promoter of motorsports activities, currently promoting more than 100 racing events annually as well as numerous other motorsports-related activities.  The Company owns and/or operates 13 of the nation's major motorsports entertainment facilities, including Daytona International Speedway® in Florida (home of the DAYTONA 500®); Talladega Superspeedway® in Alabama; Michigan International Speedway® located outside Detroit; Richmond International Raceway® in Virginia; Auto Club Speedway of Southern California^(SM) near Los Angeles; Kansas Speedway® in Kansas City, Kansas; Phoenix International Raceway® in Arizona; Chicagoland Speedway® and Route 66 Raceway^(SM) near Chicago, Illinois;  Homestead-Miami Speedway^(SM) in Florida; Martinsville Speedway® in Virginia; Darlington Raceway® in South Carolina; and Watkins Glen International® in New York. 

The Company also owns and operates Motor Racing Network, the nation's largest independent sports radio network and Americrown Service Corporation^(SM), a subsidiary that provides catering services, food and beverage concessions, and produces and markets motorsports-related merchandise.  In addition, the Company has a 50 percent interest in the Hollywood Casino at Kansas Speedway.  For more information, visit the Company's Web site at www.internationalspeedwaycorporation.com.  

About Florida Hospital

Opened in 1908, Florida Hospital is a faith-based, not-for-profit institution focused on providing whole person care. The Florida Division of Florida Hospital stretches from coast to coast with 23 hospitals and more than 4,600 patient beds. The division includes the Walt Disney Pavilion at Florida Hospital for Children, dozens of outpatient facilities and 26 Centra Care urgent care locations throughout the state. For more information, visit www.floridahospital.com.

About DAYTONA Rising

DAYTONA Rising is a $400 million reimagining of an American icon – Daytona International Speedway. Five expanded and redesigned entrances, or "injectors," will lead fans to a series of escalators and elevators, transporting them to three different concourse levels. Each level features spacious social areas, or "neighborhoods," along the nearly mile-long frontstretch. At the conclusion of the redevelopment, Daytona International Speedway will have approximately 101,000 permanent, wider and more comfortable seats, twice as many restrooms and three times as many concession stands. In addition, the Speedway will feature over 60 luxury suites with track side views and a completely revamped hospitality experience for corporate guests. 

DAYTONA Rising: Reimagining an American Icon, expected to create 6,300 jobs, $300 million in labor income and over $80 million in tax revenue, will be completed in time for the 2016 Rolex 24 At Daytona and DAYTONA 500. DAYTONA Rising was recently cited as a key source of expected job growth in Volusia County as part of the Manpower Employment Outlook Survey.

Barton Malow is serving as the design-builder for the project. In addition to DAYTONA Rising, Barton Malow has renovated the University of Michigan "Big House" and the Rose Bowl.

ROSSETTI, an award-winning architectural design and planning firm for the past 40 years, which headed the design for Ford Field NFL Stadium, University of Notre Dame Compton Family Ice Arena and five Major League Soccer Stadiums, is leading the master planning of the DAYTONA Rising site.

Race fans can follow the progress of the DAYTONA Rising project by visiting www.DAYTONARising.com and connecting with Daytona International Speedway on Twitter, Facebook and Pinterest. Also, fans can see the construction project up close by taking one of the daily tours available at the Speedway on non-event days throughout the year. Visit www.daytonainternationalspeedway.com/tours or the Speedway Ticket and Tours Building for more information.

For tickets and more information on Daytona International Speedway events, visit www.daytonainternationalspeedway.com or call 1-800-PITSHOP.

About Daytona International Speedway

Daytona International Speedway is the home of "The Great American Race" - the DAYTONA 500. Though the season-opening NASCAR Sprint Cup event garners most of the attention - as well as the largest audience in motorsports - the approximately 500-acre motorsports complex boasts the most diverse schedule of racing on the globe, thus earning it the title of "World Center of Racing." In addition to eight major weekends of racing activity, rarely a week goes by that the Speedway grounds are not used for events that include civic and social gatherings, car shows, photo shoots, production vehicle testing and police motorcycle training.

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SOURCE International Speedway Corporation

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