Daymon Worldwide Releases Life Stage Diversity Whitepaper

STAMFORD, Conn., Oct. 29, 2014 /PRNewswire/ -- Daymon Worldwide, global leader in consumables retailing and Private Brand development pioneer, today released a new whitepaper citing results of a study on the power of analyzing life stage diversity as a means to better respond to the specific retail needs of core consumers.

"Life stage affects the fundamentals of how shoppers in specific markets and neighborhoods behave, and frankly, what they really want," said Daymon Worldwide CEO Carla Cooper.  "We want to help our retail partners respond more strategically to the needs of core consumers based on a broader look at exactly who they are.  With the help of our research partner, The Hartman Group, our 'Retailing to Today's Life Stage Diversity' white paper does just that."

According to Daymon's Vice President of Global Consumer and Innovation Strategy Virginia Morris, two forces combine to define life stages in any society: the generation in which one was born, and one's household structure at a specific point in time.  The white paper examines how these forces influence consumers, and what retailers should consider when planning to deliver business-building solutions.

"There are four key life stages identified in our white paper, many of which have global market implications," said Morris.  "Looking at consumers in the broader life stage segments of Young Singles, Young Families, The Empty Nest and Older Singles, opens a window to understand deeper needs and interests that go beyond a generational preference, and offers opportunities for retailers and manufacturers to engage more meaningfully with the shoppers they want to attract."

"Modern forms of shopper marketing now allow retailers to market right at the neighborhood level," said Morris.  So, even a little-represented life-stage in one's trading area can create an opportunity to customize product and service offerings to capture new consumers and keep them coming back for more.

For a detailed copy of the white paper, including key conclusions and proposed solutions for addressing life stages, please visit www.daymon.com.

About Daymon Worldwide:

Daymon Worldwide is the global leader in consumables retailing. Through our renowned industry expertise in Private Brand building, experiential consumer marketing and innovative retail-driven services, we currently collaborate with more than 100 major retailers and nearly 6,000 manufacturers in 50 countries.  Daymon teams work directly with the world's leading suppliers and retailers to create and market ownable, differentiated brands in the marketplace that deliver exceptional value, drive consumer loyalty and profitable sales growth, and improve people's lives.  We currently handle more than 1,700 brands and approximately 165,000 individual SKUs globally. Founded in 1970, today Daymon has more than 39,500 highly trained and passionate associates worldwide, with offices located across six continents.  For more information, please visit www.daymon.com.

Media contacts:
Carolyn Knott, Director, PR
Daymon Worldwide   
[email protected]            
P: 203-352-7859                     

Bill McCue, Vice President
North 6^th Agency
[email protected]
P: 212-334-9767

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SOURCE Daymon Worldwide

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