Daybreaker and FlavCity Are Throwing the Biggest Sober Dance Party in U.S. History

DJ Set with Austin Millz, early morning joy, and clean-label sips at Gitano in the heart of NYC this September

NEW YORK, Aug. 20, 2025 /PRNewswire/ -- In a city known for its late nights and endless bars, a new kind of party is taking center stage: one without alcohol. On Saturday, September 27th, Daybreaker, the global sober dance movement, will team up with clean-label lifestyle brand FlavCity to throw what is set to be the largest sober dance party in U.S. history.

Hosted at Gitano NYC, a lush indoor–outdoor jungle oasis in the heart of Manhattan, the event marks a watershed moment in the cultural shift toward wellness and intentional living. With a headline set from Austin Millz, a body-waking workout led by HOUSEWORK's Sydney Miller, and a high-energy crowd fueled by community, not substances, this event is part of Daybreaker's global Have Fun, Be Nice Tour.

"This is more than a morning party, it's a cultural reset," said Radha Agrawal, CEO & Co-Founder of Daybreaker. "We're showing that joy, belonging, and human connection are amplified - not dimmed - without alcohol. Partnering with FlavCity makes perfect sense: together we're proving that health and happiness can and should coexist."

FlavCity will be sampling its clean-label protein smoothies, electrolytes, and a new category launching later this Fall to offer a taste of the brand's mission to make health deliciously simple and accessible to all. This one-time collaboration brings together two like-minded communities: Daybreaker, championing joy, connection, and intentional living, and FlavCity, dedicated to transparency and real, recognizable ingredients - empowering people to eat better without ever compromising on flavor. Together, they celebrate feeling good from the inside out - merging movement, mindfulness, and ingredient integrity in one uplifting experience.

"At FlavCity, we believe that feeling good starts from the inside out and that wellness should be fun, delicious, and accessible to everyone. Partnering with Daybreaker is the perfect way to bring that mission to life. There's nothing more energizing than starting your day with movement, community, and real ingredients that actually fuel you to feel your best - on and off the dance floor," said Bobby Parrish, Founder of FlavCity and Creator.

This event will signify Daybreaker's largest USA event of 2025. It arrives on the heels of Daybreaker's first-ever festival at Hackney Bridge in East London, which brought together thousands of members of its vibrant global community who seek joy, human connection, and movement without the influence of alcohol. In today's culture, where wellness and mindfulness are increasingly valued, Daybreaker champions the importance of sober celebration as a way to experience deeper presence, authentic connection, and the simple euphoria of living in the moment.

The event will take place on Saturday, September 27, 2025 from 10:00 AM to 2:00 PM at Gitano NYC, located at Pier 17, 89 South Street, New York, NY 10038. Guests can secure their spot by purchasing tickets at https://www.daybreaker.com/event/new-york-09-27/

About FlavCity
FlavCity is on a mission to make healthy choices understandable, approachable, fun, and craveably delicious. Founded by trusted clean eating advocate Bobby Parrish, the brand is built on a foundation of ingredient transparency, offering real food protein smoothies, functional beverages, and supplements crafted with integrity and high-quality ingredients. Beginning on YouTube with a mission of helping people understand their ingredients, the brand has since taken on a life itself and evolved to offer its own line of products that meet those same high standards for its loyal community of millions. FlavCity empowers people to eat better, shop smarter, and take control of their health, without ever compromising on taste. Products are available nationwide on ShopFlavCity.com and Amazon.

ABOUT DAYBREAKER
Daybreaker is a global movement of over 800,000 spirited individuals breaking day with dance, energy, and joy across 64 cities worldwide. Founded by social entrepreneur Radha Agrawal, Daybreaker aims to eliminate loneliness and instill collective joy through dance, play, and connection. From its humble beginnings in NYC to its current global presence, Daybreaker continues to grow, reflecting its core values of wellness, camaraderie, self-expression, mindfulness, and mischief. As a minority woman-owned business, Daybreaker champions inclusivity, ensuring a multigenerational dance floor open to all.

https://www.daybreaker.com/
https://www.instagram.com/dybrkr
https://www.facebook.com/dybrkr

PRESS CONTACTS:
Jon Bleicher - Prospect PR, [email protected], 973-330-1711
Jamie Warner - ICA, [email protected], 914-960-3559

SOURCE FlavCity; Daybreaker