Dawn Lauer Rejoins MWW Group As Vice President, Corporate Communications

NEW YORK, Feb. 2 /PRNewswire/ -- MWW Group (www.mww.com), one of the nation's top ten public relations firms, announced today that Dawn Lauer has joined MWW Group as vice president in the firm's corporate communications practice. Lauer, who began her career at MWW Group in 1999, brings more than ten years of experience leading and executing strategic communications campaigns across a variety of industries including healthcare, financial and professional services, B2B and higher education. In addition, Lauer brings expertise in corporate branding, positioning and thought leadership programs, as well as investor relations, crisis communication and social media initiatives.  

"It is such a pleasure to welcome Dawn back into the MWW Group family as a senior member of our corporate communications team.  She is a top notch strategic counselor who brings a wide breadth of expertise that crosses over multiple categories.  I have no doubt that she will be a tremendous asset to our team and our clients," said Michael W. Kempner, president and CEO of MWW Group.

Prior to joining MWW Group, Lauer was management supervisor in the corporate communications and digital divisions at Peppercom, where she was responsible for driving strategy, brand positioning, and the execution of hybrid thought leadership strategies through traditional and digital platforms. While at Peppercom, Lauer worked with such clients as Rockefeller Consulting Group, American Beverage Association, Tyco International, and Columbia University, among others.

Previously, Lauer worked as an account supervisor at GCI Group, specializing in corporate positioning campaigns appealing to media, investors and employees. While there, Lauer implemented grassroots marketing plans, media relations campaigns and conducted media analyses and media perception studies. Furthermore, Lauer counseled C-level executives on current regulatory issues, capital markets and deal activity including mergers and acquisitions, IPOs and crisis situations. Lauer is a graduate of Villanova University.

About MWW Group

MWW Group is one of the nation's top ten public relations agencies and is known for its results-driven approach to public relations and "Aim High. Deliver" commitment to client service. For four years in a row, MWW Group was honored with the #1 ranking in the Holmes Report agency client satisfaction survey. MWW Group achieved top rankings in the categories of account leadership, strength of account team, creativity, strategy and planning, and program execution. In 2008, MWW Group was named PR Agency of the Year by The American Business Awards and Mid-size PR Firm of the Year by PR News, in recognition of the firm's growth, strategic account leadership and industry-leading employee retention. MWW Group is part of the Interpublic Group of Companies (NYSE: IPG).

SOURCE MWW Group

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