David's Bridal Announces Grand Opening of First Mexico City Store
US Retailer and Diltex has opened the First of Several Stores in Mexico City
CONSHOHOCKEN, Pa., May 19, 2017 /PRNewswire/ -- David's Bridal, the leading bridal and special occasion retailer in the United States has partnered with Diltex, the foremost manufacturer and retailer of intimate apparel in Mexico, to open its first franchise location in Mexico City. The store will open on Saturday, May 20, 2017 on the well-known street, Avenida Revolucion.
The new store, which was completely renovated, boasts soft lighting and lofty ceilings on a selling floor of approximately 11,000 square feet. The first of two floors includes a broad selection of gowns at an exceptional value from exclusive David's Bridal collections such as White by Vera Wang, Truly Zac Posen, and Oleg Cassini, alongside accessories, veils, and headpieces to complete the look.
The second floor of the boutique features an array of bridesmaid styles in multiple colors and silhouettes meant to compliment every wedding style. Flower girl dresses are also available for the youngest members of the bride's wedding party. An intimates section features lingerie for the wedding and honeymoon as well as casual wear for events leading up to the wedding and bachelorette. The store also boasts an assortment of dresses and accessories ideal for women celebrating all of life's special occasions including the Mother of the Bride and guests of the wedding.
The Mexico City store will employ 40 store associates, with four store managers who spent over 6 months training in David's Bridal's US stores.
"David's Bridal is thrilled to announce the opening of our first store in Mexico. The boutique is even more beautiful than we imagined, and we couldn't be more excited to service each and every bride in Mexico City and beyond," said Paul Pressler, Chairman & CEO of David's Bridal. "As we enter into our newest market, we are fortunate to have partnered with Diltex, the top manufacturer and retailer of intimate apparel in Mexico. Their market expertise, track record of success, and passion for customer service has made them a perfect partner to David's Bridal."
With the expansion into Mexico, David's Bridal now has stores located in five countries: the United States, Canada, England, Scotland and Mexico. David's Bridal opened their first store outside of the United States in Toronto, Canada in 2011 and expanded into the UK when the first store opened in the London-area in 2014.
More, imagery, behind-the-scenes, and product information can be found at davidsbridal.mx and on Instagram, Facebook, and Pinterest by following @davidsbridalmx.
About David's Bridal:
With more than 60 years of experience dressing women for all of life's special occasions, David's Bridal is built on the ideal that every woman deserves to have the wedding dress of her dreams regardless of her style preference, shape, size or budget. We believe in inclusivity, authenticity and empowerment and it is our mission to help every woman find the bridal gown that will allow her to be the best, most genuine version of herself on her wedding day. David's Bridal is dedicated to helping each bride-to-be find her perfect dress with the assistance of online planning tools, knowledgeable stylists, and expert seamstresses who will guide her through her entire dress buying journey. With more than 300 stores located across the US, Canada, UK, Puerto Rico and a franchise location opening in Mexico City, we offer the convenience of one-stop shopping for the bride and her entire bridal party. To learn more about David's Bridal, visit www.davidsbridal.com and connect on social media through Pinterest, Instagram, SnapChat, Facebook and Twitter.
About Diltex S.A. of C.V.
Diltex S.A. of C.V. is a Mexico-based company that for the past 67 years has been dedicated to the design, production and marketing of fashion products of excellent quality for Latina women, including underwear, outerwear, cosmetics and household items. Its brand portfolio includes Ilusión, Fiorentina, and since 2004 through an alliance, it manufactures and markets the Vanity Fair Brands in Mexico, including Vassarette, Vanity Fair, Curvation and Fruit of The Loom Intimates, owned by Fruit of the Loom Inc. In 1995, the company began to export to the United States and all countries in Central America. Currently, it accounts for more than 250 owned stores, presence in over 3,000 retail locations nationwide and sales through a catalog system and online services, supported by a workforce of 6,500 employees.
SOURCE David's Bridal
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