David Yurman x Geena Davis "Intersectionality" Unisex Bracelet Launches In Tandem With "This Changes Everything" Documentary

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Sep 10, 2018, 09:20 ET

NEW YORK, Sept. 10, 2018 /PRNewswire/ -- American luxury jeweler David Yurman announces today the launch of their exclusive unisex bracelet in partnership with Academy Award Winning Actor Geena Davis and Institute on Gender in Media. The bracelet is launching in tandem with the documentary, This Changes Everything, co-executive produced by David Yurman which debuts at the Toronto Film Festival.

David Yurman x Geena Davis "Intersectionality" Unisex Bracelet. Photo Credit: David Yurman

The bracelet, titled, "Intersectionality by Geena Davis" is a box chain link ID style featuring a wheel of lines emanating from an equal sign. This symbol was designed by Geena Davis and represents intersectionality, a key theme explored throughout the documentary. "This symbol is meant to inspire us to embrace and celebrate the rich diversity of the world we live in" says Davis.

The bracelet is priced at $375 (USD) and will be available exclusively in select David Yurman boutiques and on DavidYurman.com. 20 percent of all proceeds will benefit the Geena Davis Institute on Gender in Media at Mount Saint Mary's University, which is successfully influencing media and entertainment companies to dramatically improve the quality and quantity of female characters in media.

This product collaboration is the result of a long-term partnership between the Yurmans and Geena Davis. Ku-Ling Yurman serves as an executive producer on This Changes Everything and was drawn to the documentary due to her background as a cinematographer, producer, and director. Like the documentary's director Tom Donahue, and executive producer Geena Davis, the Yurmans believe that companies across all industries can be successful if gender balance is improved, stereotyping is reduced, and companies hire based on merit not sex. The David Yurman company prides itself on its female-led teams with 75% of the executive committee and almost 70% of overall staff being women. The documentary's themes are explored through the eyes of experts and researchers, first-person accounts of high-profile actors, executives and artists in the field.

About David Yurman
David Yurman is the premier American luxury jewelry brand with a mission to share in life's exceptional moments. Founded by two artists, David and Sybil Yurman, in New York in 1980, artistic inspiration, craftsmanship and unconventional yet elegant designs are at the core of the brand. The marriage of David's background in sculpture with Sybil's natural understanding of color and art yields signature jewelry designs; diamond, pearl, and gemstone jewelry and Swiss-crafted timepieces that are renowned for capturing the essence of relaxed American luxury. David Yurman collections are available at 47 retail and concession locations throughout the United States, Canada, and France and at over 350 locations worldwide, through their exclusive authorized fine jewelry and timepiece network of retailers, including in the US, Canada, Mexico, the Caribbean, UK, Russia and the Middle East.

About the Geena Davis Institute on Gender Media at Mount Saint Mary's
Founded by Academy-Award® winning actor Geena Davis in 2004, the first and only research-based organization which is successfully influencing media and entertainment companies to dramatically improve the quality and quantity of female characters in media aimed at children 11 and under.

About CREATIVECHAOS VMG:
CreativeChaos vmg is a New York--based feature film, documentary and television production company. Founded in 2010 by Tom Donahue, Ilan Arboleda and Steve Edwards, CreativeChaos focuses on provocative projects that can move the dial of the cultural conversation. Social disruption is the cornerstone of the company's work.

CONTACT:
Gabrielle de Papp
David Yurman
[email protected]
646.264.7766

Adrienne Houdmont
HL Group
[email protected]
646.460.8928

SOURCE David Yurman