David Yurman Announces New York Flagship On 57th Street

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Oct 26, 2018, 10:55 ET

NEW YORK, Oct. 26, 2018 /PRNewswire/ -- David Yurman, America's premier jewelry designer, announces the opening of its New York flagship on 57^th Street and Madison Avenue at 5 East 57^th Street. The new flagship is scheduled to open its doors in the second half of 2019.

Situated on Manhattan's most luxurious corridor on 57^th Street between 5^th Avenue and Madison Avenue, the new David Yurman flagship will span more than 5,000 square feet. The remarkable three level entry way will welcome shoppers into the expansive three-floor boutique which will showcase the latest David Yurman collections.

David and Sybil Yurman, shot by Peter Lindbergh

Joan Smalls in the David Yurman Fall Winter 2018 Campaign, shot by Peter Lindbergh

David Yurman one-of-a-kind Artist Series Necklace with Chrysoprase and Diamonds, courtesy of David Yurman

"57^th Street was a natural choice," says David Yurman, co-founder and chief executive officer. "We are on one of the greatest shopping streets in the world – it attracts an international customer and is on par with the prestigious shopping destinations around the world."

Overseen by Chief Creative Officer Evan Yurman, the store's interior will reflect the company's unique heritage—the Yurmans' journey from art to jewelry—as well as its future with innovative technology incorporated into the client experience. The new space will also feature a curation of David Yurman product across all categories, including High Jewelry, Women's, Men's, Wedding and Watches.

"We look forward to bringing the full David Yurman luxury experience to 57^th Street with the new flagship location," said Carol Pennelli, President of David Yurman. "We're an American luxury brand with a growing global presence and being at such a quintessential New York location feels like a natural fit."

David Yurman's 57^th Street flagship will be located at 5 East 57^th Street, New York, NY 10022, currently occupied by a temporary CHANEL boutique. With the opening of the 57^th Street location, David Yurman will be closing their current Townhouse store on Madison Avenue. The brand's downtown boutique will remain on Prince and Greene in Soho.

ABOUT DAVID YURMAN:
David Yurman is the premier American luxury jewelry brand with a mission to share in life's exceptional moments. Founded by two artists, David and Sybil Yurman, in New York in 1980, artistic inspiration, craftsmanship and unconventional yet elegant designs are at the core of the brand. The marriage of David's background in sculpture with Sybil's natural understanding of color and art yields signature jewelry designs; diamond, pearl, and gemstone jewelry and Swiss-crafted timepieces that are renowned for capturing the essence of relaxed American luxury. David Yurman collections are available at 47 retail and concession locations throughout the United States, Canada, and France and at over 350 locations worldwide, through their exclusive authorized fine jewelry and timepiece network of retailers, including in the US, Canada, Mexico, the Caribbean, UK, Russia and the Middle East.