David Yurman Announces Curated Shopping Experience Benefiting The Breast Cancer Research Foundation®

Petite Pave "Love" ID Bracelet with Pink Sapphires

Retail Price: $895

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Oct 01, 2014, 09:00 ET

NEW YORK, Oct. 1, 2014 /PRNewswire/ -- In honor of Breast Cancer Awareness Month, David Yurman, America's premier jewelry and timepiece designer, announces the creation of "Support a Cure," a specially curated shop that will benefit The Breast Cancer Research Foundation® (BCRF). This represents not only the seventh year the brand has supported the fight against breast cancer, but also the first time they have created an exclusive shopping experience for the organization. David Yurman will donate to BCRF 10% of the purchase price of these items sold at retail locations nationwide and at davidyurman.com.

David Yurman's "Support a Cure" curated shop that will benefit The Breast Cancer Research Foundation(R) (BCRF) will include the Petite Pave "Love" ID bracelet in sterling silver with pink sapphires with a retail price of $895 (PRNewsFoto/David Yurman)

"Support a Cure" will include a variety of pieces from the Starburst and Petite Pave collections, highlighting the Petite Pave "Love" ID bracelet in sterling silver with pink sapphires. This unique design, inscribed with "love" written in David Yurman's own hand, gives the piece a personalized and original style.

Please visit- http://www.davidyurman.com/world-of-yurman/support-a-cure for additional details and a directory of all David Yurman retail locations nationwide.

About David Yurman Inc.
David Yurman was founded in New York in 1980 and quickly became known as America's leading fine jewelry and luxury timepiece designer for men, women, and children. The signature gold and silver designs; diamond, pearl, and gemstone jewelry; and Swiss-crafted timepieces are renowned for capturing the essence of relaxed American luxury. David Yurman collections are available at 30 retail locations throughout the United States, Canada, France, and China, and at authorized fine jewelry and timepiece retailers worldwide.

For more information about David Yurman, visit davidyurman.com.

Follow us on: Twitter.com/davidyurman, Instagram.com/davidyurman, Pinterest.com/davidyurman, YouTube.com/davidyurman, Facebook.com/davidyurman.

About The Breast Cancer Research Foundation®:
The Breast Cancer Research Foundation (BCRF) advances the world's most promising research to eradicate breast cancer in our lifetime. Founded by Evelyn H. Lauder in 1993, BCRF has raised more than $500 million to fuel discoveries in tumor biology, genetics, prevention, treatment, survivorship and metastasis. This year, we invested $45 million in the work of more than 200 researchers at leading medical institutions across six continents. By spending 91 cents of every dollar on research and public awareness, BCRF remains one of the nation's most fiscally responsible charities. We are the only breast cancer organization with an "A+" from CharityWatch, and have been awarded a 4-star rating from Charity Navigator 12 times since 2002. Join us at www.bcrfcure.org.

For additional information please contact:

Selda Bensusan	Enjoli Duval
David Yurman	David Yurman
646.264.7702	646.264.7491
[email protected]	[email protected]