David Whitaker Hosts Business Owners on Digital Marketing Strategies

BOSTON, July 6, 2018 /PRNewswire/ -- At a recent lecture to local area businesses, David Whitaker discussed the tools and secrets to engaging with customers through social media.

"Hashtags can be used to organize your marketing and other activities into self-contained conversations that other social media users can follow. Encouraging discussion and debate enables other users to contribute and engage with your business through your hashtags, increasing the effectiveness of your promotional campaigns," says Mr. Whitaker, a digital marketing strategist. "If you can draw your customers and potential customers into the conversation, they may also share your messages with their followers, increasing your audience and helping to publicize your hashtag. Asking for opinions and posing interesting questions are simple ways to start a conversation."

Throughout the all-day event, Mr. Whitaker explained the components of a successful digital marketing campaign and how small- and mid-sized companies can take advantage of outlets like Instagram, Facebook and Twitter as a means of promoting their products and services. By developing a distribution strategy that includes great content for the audience and is developed to accomplish clearly identifiable goals, a business owner can see growth and expansion in areas of their business that they may not have considered before. 

Mr. Whitaker explained the value of quality content that appeals to the specific client base of the business, as well as the importance of timing the distribution of that content. "According to statistics, blogs posted at 3 p.m. EST receive the most social shares, while those published at 10 a.m. EST face the most competition. In fact, experts suggest that most people are online between the hours of 9 a.m. and 11 a.m. EST," said Mr. Whitaker. "When it comes to which day of the week is best to post your business blog, Sunday is the least competitive day. Therefore, the chance readers will share your blog increases. However, most people agree that Mondays, Tuesdays, and Wednesdays are the best days to post."

The event ended with an in-depth discussion on blogging and how it can serve as a direct means of communication between a business owner and his/her customer. While blogging can be considered "old school" by some, it is still an extremely useful sharing tool and provides a lot of freedom for the business owner in what they share with their base. "Writing and posting a business blog is a great tool for increasing and maintaining website traffic. However, to reach viewers successfully requires proper blog distribution," Mr. Whitaker reminded, before finishing up the discussion and moving on to a Q&A Forum with the attendees.

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