David Herrick Joins MWW Group's Global Consumer Lifestyle Group as Executive Vice President

EAST RUTHERFORD, N.J., July 28 /PRNewswire/ -- MWW Group (www.mww.com), one of the nation's top ten public relations firms, announced today that David Herrick joins the firm as an executive vice president in its Global Consumer Lifestyle Group. Herrick brings more than twenty years of experience leading consumer marketing programs for major global brands across the consumer lifestyle, technology and health sectors.

"David is a tremendous addition to the leadership team of our consumer lifestyle marketing practice.  He brings a rich and varied background, having led game-changing consumer programs for major global brands across a wide breadth of business sectors," said Michael W. Kempner, president and CEO of MWW Group. "From branding and reputation management to integrated marketing and employee communications, David's counsel will be a great asset to our team and our clients."

Prior to joining MWW Group, Herrick served as executive vice president and general manager at Kaplow Communications where he was responsible for managing the firm's consumer, technology, and corporate practice. While at Kaplow, Herrick provided senior-level strategic counsel to global consumer companies including Skype, eBay, American Express and Timex Group, among many others.  

Prior to Kaplow Communications, David worked with Bristol-Myers Squibb Company as a consultant responsible for developing an internal communications program and aligning the company's 43,000 employees behind a new corporate strategy. Previously, David led the consumer and corporate communications practice for Ruder Finn's San Francisco office providing high-level communications consulting to CEOs, CFOs and CMOs in various industries ranging from consumer products and healthcare to medical research equipment and consumer technology. Formerly, David led the marketing communications function for Coinstar, where he was responsible for all consumer communications.

About MWW Group

MWW Group is one of the nation's top ten public relations agencies and is known for its results-driven approach to public relations and "Aim High. Deliver" commitment to client service. For four years in a row, MWW Group was honored with the #1 ranking in the Holmes Report agency client satisfaction survey. MWW Group achieved top rankings in the categories of account leadership, strength of account team, creativity, strategy and planning, and program execution. In 2008, MWW Group was named PR Agency of the Year by The American Business Awards and Mid-size PR Firm of the Year by PR News, in recognition of the firm's growth, strategic account leadership and industry-leading employee retention. MWW Group is part of the Interpublic Group of Companies (NYSE: IPG).

SOURCE MWW Group

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