Dave & Buster's Launches Proprietary Star Trek Arcade Game Nationwide
Massive Year for Star Trek Franchise Continues with a Brand New Game Featuring Coveted Collectables
DALLAS, July 18, 2016 /PRNewswire/ -- Dave & Buster's, the premier dining and entertainment venue, is set to explore the final frontier with an all-new, proprietary Star Trek arcade game developed exclusively by Dave & Buster's and entertainment technology manufacturer Elaut NV. Star Trek's gameplay revolves around chips and collectable cards featuring images of the iconic crew and will only be available at Dave & Buster's locations nationwide beginning this week.
Players control a mechanical arm to launch metal tokens at a pile of tokens, chips and collectable Star Trek cards. Chips and cards knocked off the ledge can be picked up and redeemed for prizes. The first set of eight character cards, available now through October 2016, feature Star Trek legends from the 1960s TV series including Kirk, Spock, Scotty, Sulu, and a rare card featuring the Tribbles. Each card is also available in a limited, foil-enhanced version, redeemable for even bigger prizes.
This unique collaboration with Elaut NV makes Dave & Buster's the first and only entertainment venue to develop its own proprietary licensed arcade game. The game is built on a similar model to Elaut's massively successful Wizard of Oz game, which has been a major revenue driver at Dave & Buster's despite limited release among the chain's locations.
"Dave & Buster's is known for bringing its guests the best in arcade entertainment, and we are so proud to add to the Star Trek legacy with such an exciting new game," said Sean Gleason, chief marketing officer at Dave & Buster's. "Fans of the legendary franchise will now have another way to celebrate their inner 'Trekkie' with a game that is as fun and eye-catching as the series and movies."
Star Trek marks its 50th Anniversary on Sept. 8, 2016, and the latest feature film in the franchise, Star Trek Beyond, hits theaters on July 22, 2016.
Star Trek and related marks and logos are trademarks of CBS Studios, Inc. All Rights Reserved.
For more information please visit Dave & Buster's at https://www.daveandbusters.com.
About Dave & Buster's:
Dave & Buster's Entertainment, Inc., headquartered in Dallas, Texas, operates 86 large-venue, high-volume Dave & Buster's restaurant/entertainment complexes throughout North America. Each Dave & Buster's offers an impressive selection of high-quality food and beverage items, combined with the latest games and attractions. Guests can play state-of-the-art simulators and games of skill they can't play anywhere else. Dave & Buster's also provides a vibrant sports bar filled with massive screens, creating an ideal sports watching experience. For more information, visit www.daveandbusters.com. The exciting environment of the Dave & Buster's complex also provides the perfect setting for corporate and group events.
SOURCE Dave & Buster's
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