Dating.com Found That Online Activity Hits Peak Season During Cold Winter Months

Online Dating Giant Explains Uptick Motivated by Staying Indoors

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Sep 26, 2019, 10:43 ET

NEW YORK, Sept. 26, 2019 /PRNewswire/ -- As cold weather months approach, Dating.com, part of the Dating.com Group and the company behind numerous online dating sites, has conducted a survey to expose and explain a correlating rise in online dating use.

Chances of organically meeting a compatible partner in traditional everyday life cuts by more than half as the weather shifts colder. 67% of surveyors state that they are less likely to attend a social gathering during the winter than in the summer – and more men (88%) than women (70%) prefer to stay home when it's cold.

But finding that special someone can make enduring those lonely winter nights that much easier! A survey of Dating.com members has uncovered online dating activity and behavioral trends to better navigate the winter dating scene. Findings include:

A 30% uptick in overall platform activity between the months of November through February
55% of surveyors revealed that they are more likely to use online dating sites during the cold
Of those who reported feeling lonely during the Fall and Winter months, 60% said they turn to online dating as an effective and quick fix to their anxiety or sadness
Over 90% of those surveyed said they have found someone online that they had a strong connection with
89% said they would return to online dating any season after one positive experience
More than 80% of users said they would continue online dating during summer months

Online companionship can serve as an extremely effective fix to a cold-weather triggered loneliness. 75% of those surveyed indicate that they have experienced feelings of isolation at some point during the winter and, of those, 69% reported feeling less alone after matching with a potential partner online.

"It's important to make yourself a priority all year, but it can become clouded by the darker, longer and colder winter nights," says Maria Sullivan, Vice President and Dating Expert of Dating.com. "We're so pleased that 86% of surveyed Dating.com users view our platform as an effective tool to reverse loneliness. We are diligently working to make our user's search for love easier, even during the most difficult months of the year to do so."

Dating.com exists as a tool to help pinpoint those whose individual preferences and timelines align, and fully immerse users in their unique search for love, providing each user with the most fulfilling courting experience. With access to millions of potential matches from more than 32 countries worldwide, members increase their chances of finding someone perfect for them no matter what time of year.

To register and find your cuddle buddy before winter comes, please visit www.dating.com.

About Dating.com Group:
Dating.com Group is a global social discovery platform, enabling people from around the globe to connect through the power of shared interests and mutual benefits.

Dating.com Group has offices in seven countries and a team of more than 500 professionals with more than 73 million registered users across the entire portfolio. Our brands include Dating.com, DateMyAge, LovingA, Tubit, AnastasiaDate, ChinaLove, and many more, each with a unique platform tailored to different communities defined by interest, geography and demographics. In addition, Dating.com Group developed and owns DatingPositives, online community for those who are open about their STIs/STDs status in any type of consensual relationship.

Dating.com Group generates revenue through a combination of subscription, transaction and advertising based models, distributed through desktop and mobile devices. On a daily basis, 56 million messages are exchanged, 28 million emails answered, 40K video-streams and 15K+ virtual gifts are exchanged around the world. Dating.com Group prioritizes the safety and privacy of its users 24 hours a day, 365 days a year by utilizing the most cutting-edge machine learning technology for profile verification, anti-scam- and fraud- firewalls, and content monitoring.

SOURCE Dating.com