Datawords and Assist Partner to Accelerate the Internationalization of Automated Assistant Platforms
NEW YORK, SAN FRANCISCO and PARIS, Dec. 4, 2018 /PRNewswire/ -- Datawords, the global leader in e-multicultural technologies, and Assist, the automated assistant platform for messaging and voice, announced a strategic partnership to optimize the international rollout of automated assistant platforms to support brand marketing strategies. This newly signed partnership will allow Datawords to help current and future clients integrate messaging and voice marketing tools to their digital marketing strategies. It will enable Assist to benefit from Datawords' tech and multicultural expertise to deploy its platform at an international level by integrating new cultures, languages, etc.
Thanks to exponential improvements in Artificial Intelligence in recent years, automated assistant platforms have become essential tools for digital marketers around the world. Consumer brands now have the opportunity to reach customers and cater to their specific needs in a more scaled and efficient context than ever before. But just as consumers behave differently on websites and social networks across different regions of the world, the same can be said about how they use automated assistant platforms. Datawords' multicultural understanding of the international digital landscape combined with Assist's key expertise in automated marketing platforms will allow digital marketers to unlock the doors to these international consumers
Founded in 2013 in San Francisco, Assist has developed a unique expertise in automated marketing platforms to deliver advanced conversational experience for brands. Assist is a featured partner with the key players in this field, namely Facebook Messenger, Google Assistant, Twitter Business Messaging and Amazon Alexa. Assist currently works with premium brands including Sephora, Samsung and Lonely Planet. Sephora has for instance chosen Assist technology to develop a bot for Messenger to enhance client experiences in the US (with book in-store appointments, try-on-make-up using the camera in their Messenger App based on augmented reality etc.).1
Alexandre Crazover, CEO and Co-founder of Datawords, stated: "Our partnership with Assist based in the US is a strategic development as we are convinced of the potential of automated assistants for messaging and voice and their growing role in the digital marketing space. As a tech leader, Datawords wants to partner with the very best tech companies and already has signed partnerships with Adobe and Salesforce. Assist is leading the field in terms of artificial intelligence applied to digital marketing and we are proud to be partners in offering brands the possibility to provide more personalized client experiences wherever these clients are."
Shane Mac, CEO and Co-founder of Assist, added: "We feel a very strong cultural fit with the Datawords team and we are thrilled about this partnership. Datawords' international digital marketing expertise in very diversified sectors will take our platform to the next level globally. Building great automated conversations in multiple languages requires the expertise and local knowledge that Datawords brings to the table. We are excited to expand this partnership globally."
About Datawords
Created in 2000, Datawords combines the understanding of local cultures and technological expertise to implement the international strategies of major global brands on any digital platform. Headed by a team of co-founders, Datawords is today established in Europe, Asia and the USA. Datawords differentiates itself with e-multicultural technologies and the diverse backgrounds of its 600 employees who represent 50 nationalities and more than 60 languages. Datawords recorded a $70m turnover in 2017 and works with prestigious brands such as Benefit Cosmetics, Tiffany & Co, Michelin, Audi, L'Oreal and more. Please visit www.datawords.com and our LinkedIn page for more information.
About Assist
Assist is the leading automated assistant platform in the enterprise. Based in San Francisco and NYC, the Assist platform is trusted by brands like Sephora, Fandango, 1800Flowers, Hyatt, and more. Assist is an official partner with the messaging and voice platforms like Facebook Messenger, Google Assistant, and Amazon Alexa.
[1] Case study available upon request
SOURCE Datawords
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