Datawatch Announces Datawatch Enterprise Server -- Cloud, The Industry's First Cloud-Based Information Optimization Solution

CHELMSFORD, Mass., Oct. 15, 2012 /PRNewswire/ -- Datawatch Corporation (NASDAQ-CM: DWCH) the leading global provider of information optimization solutions, announced today the release of Datawatch Enterprise Server – Cloud to enable customers to build information optimization applications from all types of data - including structured, semi-structured and unstructured - and to deliver these applications more cost-effectively to more users across enterprises of every size.  Developed from the signature Monarch product line, Datawatch Enterprise Server - Cloud allows existing Monarch customers to effortlessly move their existing models and applications to the cloud to be shared with more users without the need to purchase or implement new hardware.  For new customers, Datawatch's cloud solution allows them to more rapidly build and deploy information optimization applications that can access a wider variety of data sources and provides these organizations with a 360 degree view of their businesses to improve processes and analyze more types of information.

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"With today's release of Datawatch Enterprise Server – Cloud, we are taking a major step forward in our mission to deliver more valuable information optimization applications to companies of all sizes, and to as many types of users as possible," said Michael A. Morrison, president and CEO of Datawatch.   "We firmly believe that being able to deliver data variety in big data applications is the key to successfully understanding what drives your business and we at Datawatch are committed to delivering this functionality to the right users, at the right time, regardless of how they choose to deploy these applications," continued Mr. Morrison.

"Our experience with the beta version of the Datawatch Enterprise Server – Cloud has been very positive and we plan to implement our performance measurement system that we are developing directly into production upon its release," said Brad Long, senior vice president and chief financial officer of First Florida Credit Union.  "With Datawatch Enterprise Server - Cloud we will be able to securely deliver information that had previously been locked in static, semi-structured reports and PDF files.  Via the cloud we will provide more users with the flexibility they need to analyze this data and gain a deeper understanding of their specific business issues," continued Mr. Long. 

Datawatch Enterprise Server – Cloud, which was launched today at Datawatch's worldwide sales kick-off in Waltham, Massachusetts, is available immediately.  To enable organizations to truly experience the power of this first-of-a-kind solution, Datawatch is making it available for a no-charge 60-day trial through the Datawatch website or by contacting Datawatch directly at 978-275-8222. 

Simultaneously with the announcement of Datawatch Enterprise Server – Cloud, Datawatch also announced today a corporate rebranding initiative to better represent its position as a technological and market leader in the information optimization market.  A new image and fresh website were unveiled to highlight the forward-thinking changes like Datawatch Enterprise Server – Cloud that Datawatch is introducing to the market.

"Notwithstanding our success over this past year – Datawatch grew its top line revenue more than 50% through its first three fiscal quarters of fiscal 2012 – our research shows the strategic value of information optimization solutions is not widely recognized yet," said Ben Plummer, chief marketing officer and senior vice president of strategic alliances.  He continued, "With high-growth companies like Datawatch and Splunk pioneering this market segment, we see enormous opportunity, but also the need for more straightforward and succinct positioning and messaging.  Our brand, our website and our messaging have been re-designed and refreshed to bring greater clarity and focus to information optimization: the ability to leverage all the information inside of an enterprise – structured, semi-structured and unstructured.  No other software vendor in the market today  can access and analyze the variety of data formats and sources that Datawatch can, and our revitalized messaging and branding underscore our unique position as a technology innovator, as well as the benefits of working with the most experienced solution provider in the industry."     

ABOUT DATAWATCH CORPORATION

Datawatch Corporation (NASDAQ-CM: DWCH) is a leader in providing information optimization products and solutions that allow organizations to deliver the greatest data variety possible into their big data and analytic applications.  Datawatch provides organizations the ability to integrate structured, unstructured, and semi-structured sources like reports, PDF files, and EDI streams into these applications to provide a 360 degree perspective of the issues and opportunities that exist in their businesses. With more than 40,000 organizations worldwide using Datawatch's products and services, including 99 of the Fortune 100, it is obvious that businesses of every type can benefit from the power and flexibility of Datawatch's industry leading solutions. Datawatch is headquartered in Chelmsford, Massachusetts with offices in London, Munich, Singapore, Sydney and Manila, with partners and customers in more than 100 countries worldwide. For more information, visit www.datawatch.com

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995

Any statements contained in this press release that do not describe historical facts may constitute forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Any such statements, including but not limited to those relating to results of operations, contained herein are based on current expectations, but are subject to a number of risks and uncertainties that may cause actual results to differ materially from expectations. The factors that could cause actual future results to differ materially from current expectations include the following: risks associated with the continuing weak global economy; risks associated with fluctuations in quarterly operating results due, among other factors, to the size and timing of large customer orders; the volatility of Datawatch's stock price; limitations on the effectiveness of internal controls; rapid technological change; Datawatch's dependence on the introduction of new products and possible delays in those introductions; competition in the software industry; Datawatch's dependence on its principal products, proprietary software technology and software licensed from third parties; risks associated with international sales; risks associated with indirect distribution channels; the adequacy of Datawatch's sales returns reserve; risks associated with a subscription sales model; risks associated with acquisitions, including the recent acquisition of intellectual property from Math Strategies; Datawatch's dependence on its ability to hire and retain skilled personnel; disruption or failure of Datawatch's technology systems that may result from a natural disaster, cyber-attack or other catastrophic event; and uncertainty and additional costs that may result from evolving regulation of corporate governance and public disclosure. Further information on factors that could cause actual results to differ from those anticipated is detailed in various publicly-available documents, which include, but are not limited to, filings made by Datawatch from time to time with the Securities and Exchange Commission, including but not limited to, those appearing in the Company's Annual Report on Form 10-K for the year ended September 30, 2011 and Form 10-Q for the quarters ended December 31, 2011, March 31, 2012 and June 30, 2012.   Any forward-looking statements should be considered in light of those factors.

Investor Contact:
Datawatch Investor Relations  
[email protected] 
Phone: (978) 441-2200 ext. 8323

Media Contact:
Kellee McGolpin
Datawatch Corporation
[email protected] 
Phone: (978) 441-2200 ext. 8238
Twitter: @datawatch

© 2012 Datawatch Corporation. Datawatch, Monarch and their respective logos are trademarks or registered trademarks of Datawatch Corporation in the United States and/or other countries. All other names are trademarks or registered trademarks of their respective companies.

SOURCE Datawatch Corporation

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