DataSphere Launches 1,000th Community Website in Lakeland, FL

BELLEVUE, Wash., Dec. 7, 2010 /PRNewswire/ -- DataSphere Technologies, a provider of hyper-local web technology and sales solutions for media companies, today announced that it has launched its 1,000th community website. Lakeland, located near Tampa, FL, was the most recent neighborhood to benefit from DataSphere's unique LocalNet service, which helps established media companies develop and profit from a strong neighborhood-level presence. The site was launched in partnership with WTSP, a Gannett Co. television station.

"Datasphere has been a tremendous partner in quickly rolling out 232 sites in 9 of our markets," said Dave Lougee, president of Gannett Broadcasting. "They have been very responsive and collaborative, and our early financial returns are ahead of our projections."

DataSphere began providing turnkey technology and small business sales solutions for Fisher Communications in August 2009. Over the last 3 months the company has accelerated its growth, adding over 280 new neighborhoods to its network for major media partners including Gannett, LocalTV LLC, Raycom Media and Hubbard Broadcasting.

"DataSphere's solution has helped us launch a successful, neighborhood focused experience for our audience," stated Colleen Brown, CEO of Fisher Communications. "Their solutions have allowed us to tap into a new advertiser base and reach more of our audience on an even more localized level while achieving our goal of a more customized experience in the communities we serve."

"Established media companies have tremendous assets which, if harnessed appropriately, offer the potential to really improve the way local communities interact," said Satbir Khanuja, CEO of DataSphere. "With the right approach to this opportunity, they can establish themselves as the go-to place for neighborhood news and make an excellent return while doing so. We feel privileged to be working with so many thought leaders in the broadcasting industry and look forward to helping contribute to the next phase in the evolution of this market."

DataSphere Technologies, Inc.  (www.DataSphere.com) is the leading web technology and hyperlocal ad sales company focused on generating online profits for media companies covering almost 40% of the US population, including Gannett, Raycom Media, LocalTV LLC, Fisher Communications and Hubbard Broadcasting. DataSphere offers a range of turnkey solutions to rapidly improve website monetization and visitor experience with minimal investment of time and money.  DataSphere's solutions also incorporate broadcast TV content and process knowledge provided by its strategic partner Fisher Communications. The company is headquartered in Bellevue, Washington, USA and led by a team of Internet veterans with backgrounds from Amazon.com, IMDb, Microsoft, RealNetworks and AltaVista.

SOURCE DataSphere Technologies, Inc.