Datameer's Chief Marketing Officer to Discuss How Big Data Can Be Used as a Competitive Weapon by CMOs and CDOs

SAN FRANCISCO, Oct. 17, 2014 /PRNewswire/ -- Datameer, the only end-to-end big data analytics application for the Hadoop ecosystem, today announced its Chief Marketing Officer, Azita Martin, will discuss how marketing executives can gain a competitive edge by using big data to improve customer acquisition and loyalty at the Marketing Forum Fall 2014 Conference set to take place Oct. 19-20 at the Four Seasons Resort in Scottsdale, Ariz. Martin will join Christopher Curtin, Chief Digital Officer at Visa, as they share how brands can leverage customer behavior data generated from mobile, web, transaction, CRM and social media to drive acquisition and retention.

The role of marketing executives has become more data-driven than ever before, and to succeed marketers must know how to quickly turn data into insights. As brands prepare for the peak holiday season they can use data-driven intelligence to increase customer acquisition, demystify the customer buying journey and drive business results.

Who:  Azita Martin, CMO, Datameer & Chris Curtin, Chief Digital Officer, Visa 

What: Big Data The Competitive Weapon for the CDO and the CMO, The Marketing Forum Fall 2014 Conference

Where: The Four Seasons Resort, Scottsdale, Ariz.

When: Monday, October 20 at 10 a.m. and 3 p.m. MST

The annual Marketing Forum conference brings together top marketing leaders to discuss challenges in today's marketplace. Marketing experts will discuss innovative tactics that successfully drive business forward.

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About Datameer

Datameer is the only end-to-end big data analytics application purpose-built for the Hadoop ecosystem, designed to make big data easy for everyone. Companies of all sizes like British Telecom, Citibank, Trustev and Workday use Datameer to integrate, analyze and visualize all of their data to get new insights faster than ever. Founded in 2009 by Hadoop veterans, Datameer is headquartered in San Francisco, CA and counts Kleiner Perkins Caulfield & Byers, Workday, Citi Ventures, Next World Capital and Software AG among its investors. For more information, please visit http://www.datameer.com.

Datameer Contact

Monique Sherman
PR Manager, Datameer, Inc.
[email protected]  
415-802-2540

SOURCE Datameer

Related Links

http://www.datameer.com

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