Datamax-O'Neil Appoints Maxatec as Value Added Distributor

ALTRINCHAM, England, Jan. 31, 2011 /PRNewswire/ -- Maxa Technologies (Maxatec), specialist supplier of hardware and services to the Mobile, Automatic Identification and EPOS market sectors, today announced that manufacturing giant, Datamax-O'Neil, has appointed them as Value Added Distributor (VAD) for their broad range of mobile label and receipt printers in varied printing widths.  This will also include the recently launched Datamax-O'Neil RL4 4" rugged portable printer, specially designed for harsh environments such as manufacturing, warehouse and distribution applications.

Datamax-O'Neil's Valued Partner Program (VPP) for EMEA was launched in April 2010 and builds on the successful foundation that has been established for Datamax-O'Neil partners in other regions of the world.  Through Datamax-O'Neil's VPP, the company will now provide partners with additional technical and marketing support to help their business development in the EMEA region.

Maxatec has an enviable 40 year history in the Auto ID industry and prides itself on its innovative approach and enduring relationships the company has established over the years with major manufacturers.  Unlike most of its competitors, Maxatec offers a limited range of mobile computing devices and mobile printers enabling the company to focus on one or two product sets and position itself as a specialist distributor for each of its suppliers as well as deliver a superior service to its customers.

Andrea Percival, managing director of Maxatec added:  "We have always tried to make sure that there is minimal overlap with the products we take to market and that they are not over-distributed in the mainstream channel, this has proved to be a major factor in our success as a respected value added distributor."

Christian Bischoff, Regional General Manager EMEA, at Datamax-O'Neil said: "We are committed to expanding our presence in the Automatic Identification (AutoID) market in the EMEA region. Our challenge is that this market has reached maturity, with well-educated and knowledgeable end users as well as an established distribution channel. To achieve our goals we need to work with high calibre partners that have the depth of knowledge and a strong track record in the industry. Therefore we are delighted that Maxatec has agreed to become our VAD, as their reputation and capabilities will help to support our business objectives."

Percival said:  "Being appointed as Datamax-O'Neil's Value Added Partner for their portable printer product set is extremely exciting for Maxatec.  The mobile computing sector continues to grow at a very rapid pace and we are proud of our achievements in this industry to date.  This new agreement with Datamax-O'Neil will provide us with important additions to our existing portfolio of mobile solutions. Their product range fits into relevant applications across all the sectors we service for customers in the UK and Europe. It will also help our resellers differentiate their solutions."

Maxatec has strong technical expertise and resource which is the envy of their competitors. They offer a range of services such as in house repairs, on-site service and ongoing maintenance contracts as well as various logistical services.  

To learn more about Maxatec and Datamax O'Neil please visit Maxatec-europe.com.

About Maxatec

Maxatec is an ISO 9001:2008 certified, Value Added Supplier of Specialist IT Hardware and Services to the Auto ID, POS and Mobile markets. As well as offering own brand products, Maxatec also offers software and services including NiceLabel label design package, and a wide range of consumables (paper, labels, ribbons), spare parts and in-house and on-site service capabilities. The Maxatec brand is synonymous with high standards of service as well as high performance, high quality products. (www.maxatec-europe.com)

About Datamax O'Neil

Datamax-O'Neil is a trusted global provider of stationary and portable label and receipt printing solution products that enable manufacturing and supply markets to capture the benefits of automated product identification and automated legal and financial transactions. In addition to hardware solutions, Datamax-O'Neil offer a vast range of services and supplies through their partner network. Datamax-O'Neil is the barcode and mobile printing business group of Dover Corporation's Product Identification Group (PIDG), a global platform entity with products and services covering all the leading marking technologies and applications. The company's products address a wide variety of applications, including those in the industrial, healthcare, retail, automotive and ticketing market sectors. Datamax-O'Neil is headquartered in Orlando, Florida, and maintains key facilities in California, Illinois, and France, as well as sales and technical support offices around the world (www.datamax-oneil.com)

SOURCE Maxatec Europe