DataGrail Partners with Marketo® to Provide Personal Data Transparency

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Oct 31, 2018, 13:07 ET

SAN MATEO, Calif., Oct. 31, 2018 /PRNewswire/ -- DataGrail, a new personal data platform, has joined the Marketo LaunchPoint™ ecosystem as the newest member of the Innovate partner program. The partnership with DataGrail will provide one-click data transparency and preference control for customers of the Marketo Engagement Platform™.

DataGrail integrates with Marketo's third-party providers to surface Marketo's user data in an easy-to-use portal. DataGrail also offers companies a compliance solution for multiple legal frameworks, including European Union GDPR and ePrivacy, and California's privacy act. The platform is easy to use for customers and requires no coding to set up.

DataGrail CEO and Co-founder, Daniel Barber, discussed what this means for the company. "We're delighted to partner with Marketo and offer their customers a platform to seamlessly manage email preferences and adhere to privacy regulations, including the GDPR and CCPA."

Shai Alfandary, Global Vice President of Business Development and Head of LaunchPoint at Marketo, said: "Customer data privacy and compliance are most important and top-of-mind for every marketer. We are excited to be partnering with DataGrail to give Marketo customers even more transparency and control over their data to navigate today's complex and fast-changing governing standards."

Marketo customers like Databricks leverage DataGrail to provide transparency for their customers. Justin Olsson, Associate General Counsel, Product & Privacy at Databricks, said: "Customer privacy is of the utmost importance for us at Databricks. We partnered with DataGrail to provide our customers with trust and transparency into how we manage their data."

DataGrail sets a new standard for privacy and transparency. DataGrail makes it easy for anyone to see exactly what data a company has about them, and how their data is being used across the organization. Modern businesses leverage DataGrail to provide trust for their customers in an ever-changing privacy landscape. DataGrail is based in San Mateo, California and was founded in 2018 by Daniel Barber, Ignacio Zendejas, and Earl Hathaway. They recently raised a $4M+ Classic Series A. Learn more by visiting DataGrail.io.

SOURCE DataGrail