Data is Fueling an Intelligent World: The 4A's Hosts Fifth Annual Data Summit

NEW YORK, Jan. 25, 2018 /PRNewswire/ -- The 4A's, the leading trade association representing the marketing communications agency business, will host its fifth annual Data Summit on Feb. 6 in New York City. The one-day summit brings together leaders from brands, agencies, media outlets and data firms like Bank of America, Air Canada, GroupM, Cadreon, Google, Facebook, Viacom, Domo and Deep Root Analytics to discuss everything from smart data and programmatic to cross-device implications and opportunities afforded by AI.

Scott Hagedorn, chief executive officer of Hearts & Science, will open the conference with a keynote session about a future in which data interprets emotion, and its implication for rethinking marketing strategies. Additional topics to be covered at the summit include unconventional uses of data, navigating a complex data ecosystem, preparation for the EU's General Data Protection Regulation (GDPR), cross-device measurement and targeting, and upcoming industry standards.

With this year's theme of "Data Fuels an Intelligent World," additional speakers include:

• Rex Briggs, founder and CEO, Marketing Evolution
• Adam Gerber, senior vice president, investment, North America, Essence
• Jason Kodish, chief data officer, Publicis Spine
• David Kohl, president and CEO, TrustX
• Laura McElhinney, chief data officer, Horizon Media
• Joanna O'Connell, VP/principal analyst, Forrester
• Sharona Sankar King, EVP, head of marketing science, BBDO New York
• Howard Shimmel, chief research officer, Turner

For the full agenda and list of speakers, please visit datasummit.aaaa.org/agenda2018.

"We are really excited for Data Summit this year," said Louis Jones, EVP of Media & Data at the 4A's. "There are so many changes afoot in the industry, and the Data Summit is designed to highlight key decision making that needs to happen at agencies and clients to enable them to charge ahead in this complex environment."

Data Summit 2018 will be held at Convene at 32 Old Slip in New York City. For further details, agenda and registration information, please visit datasummit.aaaa.org.

About the 4A's Data Summit
The 4A's founded the Data Summit conference in 2014 to provide a forum for thought leaders, marketers, agencies and data experts primarily working in the advertising industry. Speakers come from both inside and outside the advertising industry, and the Data Summit audience is made up of brand marketers, agencies, ad tech, media and data companies, in addition to senior leaders from holding companies.

About the 4A's
The 4A's, founded in 1917, is the leading authority representing the marketing communications agency business. It provides leadership, advocacy and training that empower agencies to innovate, evolve and grow. It serves 740 member agencies across 1,400 offices that control more than 85 percent of total U.S. advertising spend. The 4A's is committed to protecting the best interests of its members, their employees and the industry at large. Its benefits division insures more than 164,000 agency professionals, and the D.C. office advocates for policies that best support a thriving advertising industry. With its best-in-class learning and career development programs, the 4A's and its foundation fuel a robust diversity pipeline of talent for its members and the marketing and media industry, fostering the next generation of leaders. For more information, please visit www.aaaa.org.

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