Data Driven Holdings Drives Auto Transactions with Off-Lease Strategy

WASHINGTON, May 9, 2022 /PRNewswire/ -- The expiring-lease strategy developed by Data Driven Holdings (DDH) helped its clients sell 17,497 cars and deliver a 26:1 ROI despite the pandemic and supply-chain challenges in 2021. This strategy delivers cross-media frequency to consumers with the highest statistical probability of transacting while generating the greatest total value. DDH's clients reported growth despite state declines reported by Urban Science, including a 14.16% increase in year over year sales for the Greater Twin Cities Honda Dealers.

Urban Science's recent case study on DDH's success is a must-read for dealers looking to increase sales. Results show that advertising to expiring-lease customers is the most effective use of advertising dollars. This success led DDH to create Qualified Customer (QC), a business that connects car dealers to qualified in-market buyers. To learn more, visit TheQualifiedCustomer.com.

This success is due in part to DDH's partnerships with Equifax and Urban Science. These relationships give the company access to comprehensive data, including:

• Consumer credit and financial standing
• Lease/loan criteria (rate, term, balance, monthly payment)
• Lease/loan position (equity, LTV, time remaining)
• Verification (income, employment, identity)
• Credit utilization (capacity)

The campaign capitalized on used car values increasing lease-return rate capturing expiring-lease audiences up to 12 months before lease-end. This strategy, which accounted for 48% of sales (10,318 cars) for the Northern Ohio Honda Dealers, has proven to be efficient and effective in normal markets and particularly in the current market.

Scott Fletcher, Qualified Customer's co-founder explains, "Customers near the end of their lease are some of the most valuable. This [strategy] offers a win-win – dealers will sell/lease new vehicles, acquire late-model, low-mileage used vehicles, and generate additional internal ROs per record. It is more valuable to bring in one customer from this strategy than any other."

About Data Driven Holdings 
Data Driven Holdings is a family of brands changing how consumers buy and service cars. Each brand provides data-driven technology and advertising solutions to the automotive industry. Our suite of technology and award-winning creative impacts the customer journey on every level. Since 2005, we have exclusively served the automotive industry. We serve customers at the Tier 1, Tier 2, and Tier 3 levels. To learn more, visit https://datadrivenholdings.com/. 

SOURCE Data Driven Holdings