'Dare To Bare' Returns to New York with Movemeant Foundation and Sweaty Betty

NEW YORK, Sept. 18, 2018 /PRNewswire/ -- Movemeant Foundation, a nationally recognized non-profit organization, and Sweaty Betty, a 20 year old leading women's activewear brand born in London, are bringing the country's largest body-positive fundraising events, 'We Dare To Bare',  back to New York City on September 30th.

Empowering women to use fitness as a way to find self-confidence, self-esteem and positive body image, 'We Dare To Bare' hosts thousands of participants and spectators who raise money by participating in inspiring, high-energy group fitness classes.  Taking place in Union Square, attendees are encouraged to participate in their Sweaty Betty sports bras, demonstrating to women of all ages, particularly young girls, that all body types are strong and should be celebrated.

"I first attended 'We Dare To Bare' in New York in 2015 and look forward to the event every year. It's incredibly inspiring to see so many women support each other in a positive, judgment-free way," shared event attendee Katie Dalton. "Wearing sports bras may seem like a small gesture but, in our culture of unrealistic beauty standards, it's empowering to 'dare to bare' – and even better to know that the event raises money to build a better future for so many young girls through Movemeant's impact programs."

"This is a day to recognize and celebrate beauty in all its different shapes and sizes. Movemeant Foundation and Sweaty Betty are committed to helping women at any age build positive body image through fitness," said Jenny Gaither, Founder of Movemeant Foundation. "We want to shift the dialogue to focus less on what you want to lose and more on what you can gain – confidence, strength, and a positive sense.  The funds we raise will help provide access to life-changing health and fitness programs that can help transform the lives of women and girls."

With an annual fundraising goal of $500,000, Movemeant Foundation plans to dedicate $100,000 to its body-positive scholarship program with She Plays We Win, helping girls from around the word build self-worth through sport by providing individual athletic scholarships, equipment, mentors and funding.

The Foundation also plans to use funds to expand its specially curated body-positive middle school Movemeant curriculum for underprivileged, at-risk youth, which currently helps girls in middle schools in New York and the Bay Area.   The 12-week curriculum addresses the critical need for emotional, social and physical development for girls, with topics ranging from social media's impact on beauty ideals to body diversity and genetics. Movemeant will launch its first program in New York at KIPP Washington Heights Middle School on September 24^th.

This year, Movemeant Foundation and Sweaty Betty are excited to welcome instructors from some of the city's most acclaimed fitness companies to 'We Dare To Bare' including  SoulCycle, DOGPOUND, Surfset, Akin's Army, Lyons Den, Jen Widerstrom, 305 Fitness, Jenny Gaither and Monique Berarducci.

In addition to attendees, instructors and VIPs will also be outfitted in head-to-toe Sweaty Betty wearing the brands bum-sculpting Power leggings along with the branded We Dare To Bare sports bra. Sweaty Betty will also have an onsite presence with a curated Pop-Up Shop offering a special one-day discount and a fun photo booth opportunity.

"I am thrilled to continue our partnership with the Movemeant Foundation in 2018," said Tamara Hill-Norton, Founder and Creative Director of Sweaty Betty. "Sweaty Betty is all about making women feel amazing and, as a mum of two daughters, I find it so empowering to see Jenny and her team working to increase female self-confidence. Together I feel we can help drive the message even further."

Sponsors for this year's 'We Dare to Bare' event include healthy nutrition food and beverage partners such as Splenda, Lunar Bar, YesTo, Mindbody, Love Crunch (Nature's Path) and Chamellion Cold Brew.

For the full schedule and more information on how to register for We Dare to Bare, please visit https://www.wedaretobare.com/new-york-city/

Empowered women empower women. Join the conversation around beauty ideals by sharing your body-positive journey using #WEDARETOBARE.

About Movemeant Foundation 
Movemeant Foundation is the leading non-profit organization that empowers women and girls by providing body-positive, self-confidence building tools, education, resources and experiences where fitness and physical movement is the gateway to her feeling successful across all life disciplines. In recent years, body image issues have been increasingly pervasive among middle and high school students nationwide. Compounded by physical inactivity and obesity problems, Movemeant Foundation addresses these critical issues with curriculum in underserved public schools, landmark events in major US markets and digital resources.

About Sweaty Betty
Founded in Notting Hill, London in 1998 by Tamara Hill-Norton, Sweaty Betty aims to blur the lines between fitness and fashion. Now having over 60 shops from London to San Francisco including concessions in Harrods and Bloomingdales, Tamara is a firm belief in balance and the brand has become famous for their bum-sculpting leggings and technical activewear that can be worn from studio to street.

Designed in London, our all-female design team know a woman's body and where we need that extra lift. Hence our bum-sculpting mission. We've sourced the best fabrics and fit all of our leggings in-house to sculpt an amazing bum.

With 2018 marking 20 years for the London-born brand, Sweaty Betty is celebrating this milestone birthday with a limited edition capsule collection and new and exclusive releases of their infamous bum-sculpting leggings. 2018 will be a year of to remember for Sweaty Betty and as Tamara says, "it's important to mark big occasions and to have spent twenty years empowering women through fitness is just amazing."

For more information, please visit sweatybetty.com

Media Contacts

Movemeant Foundation
Katie Ellis
[email protected]

Sweaty Betty
Melissa Sgaglione Seganti
[email protected]

SOURCE Movemeant Foundation

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