Darby Smart Hires Two Industry Veterans as VP of Growth and VP of Engineering

As Darby's first Vice President of Growth, Lum brings to Darby Smart more than 15 years of SEM, SEO, Social and Mobile growth leadership experience from leading companies such as Facebook, Disney, Yahoo, and Intuit, as well as VC-funded startups. While at Facebook, she was the head of SMB Business Marketing overseeing key initiatives that helped Facebook's three million SMB advertisers succeed on the platform. At Darby Smart, Lum focuses on growing Darby Smart's video advertising program so that, through Darby Smart's large video creator community, every digital advertiser has access to highly engaging, effective and affordable video content.

"Having run growth for some of the most recognized global companies, I have never seen the power that a single video asset can catalyze for a business as I have seen Darby videos do. As consumer patterns are now video-first, Darby's videos can and will be the single biggest catalyst to exponential growth for SMBs or any digital-first company," said Wei Kuan Lum, VP of Growth for Darby Smart.

Norris, formerly an engineering leader at successful internet start-ups including Polyvore (acquired by Yahoo) and Bazaar Voice, is a start-up veteran with 3 exits and has experience scaling highly successful engineering teams. Today, Darby Smart's growth has been propelled by a surprisingly small engineering and design team. Norris has been hired to lead its engineering team to the next phase of growth.

"As soon as I met Nicole, and saw the opportunity Darby Smart is pursuing, I was excited that they had a 'secret sauce' for creating compelling content for brands," said Chris Norris, VP of Engineering for Darby Smart. "I also loved that they wanted to support their community of creators in a unique way. It was easy for me to make the decision to join and help seal their success."

About Darby Smart

Darby Smart is the leading video community for creatives where video creators can turn their hobbies into side hustles. Darby Smart has over 4,000 video creators filming and publishing digital videos on beauty, food and DIY and reaches over 60 million monthly viewers. Darby Smart was co-founded by Nicole Farb, DIY expert on Good Morning America and former Head of Emerging Private Companies in investment banking at Goldman Sachs and Karl Mendes, a Senior Software Engineer from Eventbrite. Darby Smart is backed by leading investors including Kirsten Greene of Forerunner, David Wu of Maveron and CAA. Darby Smart's mission is to unlock the world's creativity through video. Visit www.darbysmart.com

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SOURCE Darby Smart

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