Darby Smart Appoints Kiran Akkineni Chief Analytics Officer

SAN FRANCISCO, Nov. 17, 2015 /PRNewswire/ -- Darby Smart, the platform to find, share and shop creative ideas, has hired Kiran Akkineni as Chief Analytics Officer.  Akkineni was an early leader at both Porch, a startup marketplace in the home improvement space, and Zulily, a discovery based online retailer, where he built two acclaimed data driven ecommerce operations. At Darby Smart Akkineni will focus on leveraging big data for the creative industry, guiding the company's expansion of an analytics platform to respond to its dramatic growth.

With an online community of more than 4,000 contributors, reaching more than seven million people monthly, Darby Smart has become the online gateway for anyone who wants to explore their creativity from finding and sharing ideas to shopping them. The appointment of Akkineni, with his deep experience working with e-commerce starts ups on dramatic growth curves is evidence of Darby Smart's continued commitment to leveraging data to drive relevance.

Akkineni was most recently Vice President of Analytics for Seattle-based Porch. Prior to that, he was one of the first 50 employees of Zulily, where he spent four years building the company's analytics team and helping to grow the ecommerce company to one billion in revenue.

"At Darby Smart, Nicole Shariat Farb has built a company that understands and appreciates what an analytics-driven culture can do for our users," said Akkineni. "The company has experienced dramatic growth in the past year, and now is the time to amplify that via a focus on data, ensuring our company leverages analytics to provide the best information to users. With the right analytics platform, even small insights can have dramatic impacts."

"I founded Darby Smart on the premise that we want to unlock the world's creativity by making creativity simple and accessible for people at every level. We believe that data is critical to achieving that mission because data insights will enhance everyone's experience," said Nicole Shariat Farb, founder and CEO of Darby Smart. "Kiran will help us fulfill our promise to our community, from showing contributors how Darby Smart helps them showcase their brands to showing users the ideas and items that are relevant to them."

About Darby Smart
Darby Smart is the platform to share, find and shop creativity. On Darby Smart, you can browse unlimited ideas, share what you've created and shop items you love. With a rapidly growing and passionate community, Darby Smart is the place to find endless creative inspiration, view tutorials, connect with others and shop products. Founded and headquartered in San Francisco, Darby Smart brings creativity to the masses. To learn more, visit www.darbysmart.com.

SOURCE Darby Smart

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http://www.darbysmart.com