Dallas Mavericks and Txtstation Announce New Mobile Marketing Partnership

AUSTIN, Texas, Jan. 14, 2011 /PRNewswire/ -- The NBA's Dallas Mavericks and Txtstation Mobile Marketing have announced a partnership to engage fans with a comprehensive mobile marketing campaign. Mavs fans will be able to interact with the team in-arena and on game broadcasts via their mobile phones, and in turn, the Mavericks will encourage participants to join their mobile text club.

Txtstation will use its proprietary technology to produce real-time, interactive HD graphics for games at American Airlines Center. Fans will be able to cast their vote on live polls and participate in picture- and text-to-screen features. Fans can also participate in text messaging polls on the club's local television broadcasts.

Beyond the initial screen interaction, Mavs fans can remain in direct contact with the team by signing up for text alerts. Txtstation and the Mavericks have created a variety of text clubs, allowing fans to customize what updates they want to receive. Fans can sign up via text messaging on their mobile phones or online at http://www.mavs.com. Text clubs consist of score updates, game alerts, events and player appearances, promotions, Mavericks news, ticket offers and MavGear.com merchandise offers.

"We are incredibly excited to be working with a cutting-edge team like the Dallas Mavericks," said Michael Falato, Vice President of Sales and Business Development for Txtstation. "The Mavs are ready to take their mobile activations to the next level, and we feel Txtstation is just the company to help."

"The Mavericks are constantly looking for new ways to entertain fans and Txtstation's 360-degree approach and real-time mobile solutions provide us with effective messaging options," said Paul Monroe, Vice President of Marketing and Communications for the Dallas Mavericks. "Txtstation are experts in mobile and video production, and have a unique technology."

About Txtstation Mobile Marketing

Txtstation is a leading mobile marketing company specializing in sports and entertainment. We allow broadcasters, event owners, sponsors and general media to communicate with viewers or fans directly through mobile phones, Internet and landlines.

Txtstation creates one-to-one "real-time" dialog with consumers at specific times and places such as events, concerts and live or pre-recorded broadcasts. Since 2004, we have been at the forefront of mobile interactivity designing "live" integrated programs that harness the excitement of live events and broadcasts while delivering high consumer response and encouraging brand loyalty.

http://www.txtstation.com  

Txtstation Dallas Mavericks Video Example - http://vimeo.com/17936240

This press release was issued through eReleases(R).  For more information, visit eReleases Press Release Distribution at http://www.ereleases.com.

SOURCE Txtstation Mobile Marketing

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