Dallas Fort Worth Interactive Marketing Association 2011 EIMA Awards Announces Call for Entries

DALLAS, March 8, 2011 /PRNewswire-USNewswire/ -- The Dallas Fort Worth Interactive Marketing Association (DFWIMA), one of the nation's largest interactive marketing groups, today announced a Call for Entries for its 11th annual Excellence in Interactive Marketing Awards (EIMA) Show, which will be held Tuesday, April 19, at the Dallas Museum of Art. The 2011 EIMA Show will recognize Dallas and Fort Worth companies and individuals who demonstrated thoughtful leadership, superior execution, and innovation in the field of interactive marketing in 2010.

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This year, 11 awards will be given to recognize excellence in interactive marketing programs and campaigns that launched in 2010 and were produced by and/or for a Dallas or Fort Worth company. Joint, team, and individual entries are acceptable. Entries must be received by 11:59 p.m. CDT on March 25, 2011. For rules, complete details and submission visit http://www.dfwima.org/eima/2011.

The categories for this year's awards include:

• Most Effective Online Brand Awareness Campaign
• Most Effective Direct Response/Lead Generation
• Most Effective Non Profit/Public Service Campaign
• Most Effective Multicultural Campaign
• Most Effective Integrated Marketing Campaign
• Most Effective Mobile Campaign
• Most Effective Use of Social Media
• Most Effective Use of Video
• Most Effective Use of Games (Advergaming/platform based games for Web)
• Most Innovative Use of Search
• Student Superstar (any categories listed above)

In addition, the top scoring entry from all entries across all categories will be named

Best of Show.

"We're anticipating this EIMA Show to be our biggest year yet," said Sheri Ferguson, president of Dallas Fort Worth Interactive Marketing Association. "The Dallas Museum of Art is the perfect place to host our largest EIMA to date."

Established in 2000, the Excellence in Interactive Marketing Awards were created to recognize Dallas Fort Worth Metroplex companies and individuals who are leaders in the field of interactive marketing. The objective is to encourage creative, innovative, and measurable interactive marketing programs by sharing the industry's best practices with others in the local business community.

About DFWIMA

The DFW Interactive Marketing Association (DFWIMA) is a forum for interactive professionals in the Metroplex that allows ideas and information to be shared among the professional, business and educational communities in order to distinguish and develop interactive marketing industries and disciplines. Members and nonmembers can visit www.dfwima.org to register or learn more.

SOURCE Dallas Fort Worth Interactive Marketing Association