Dale Jarrett Racing Adventure Sets Back to Back Sales Records

HICKORY, N.C., March 3 /PRNewswire-FirstCall/ -- Dale Jarrett Racing Adventure, Inc. (OTC Bulletin Board: DJRT), the "Full Throttle" lifetime experience company, announces that it broke all-time sales records for January and February.  January sales exceeded $127,000 eclipsing 09's sales by over 14% and beating 07's previous best by 11%.  February's $178,000 in sales blew away the previous February record by 23%.

Retail sales led the record setting pace with internet sales enjoying a year to year increase of 70% in February.  According to CEO, Tim Shannon, "It's rewarding knowing that our focus on delivering absolutely the best racing adventure available, continues to pay dividends, even in this challenging economy.  Every day represents another opportunity to increase customer satisfaction, improve our product and generate enthusiastic word-of-mouth advertising that drives results like these.  We acknowledge our team of dedicated employees who help bring about these numbers."  Dale Jarrett Racing Adventure's website can be found at http://www.racingadventure.com

About Dale Jarrett Racing Adventure

The Dale Jarrett Racing Adventure offers racing fans the opportunity race an authentic racecar on a major racetrack. Our racing "adventurers" enjoy a life-defining experience.  They receive vital training from top racing instructors, wear real racing suits and safety gear, and pilot a racecar that was once driven by one of the racing greats.  Hand signals from the instructor teach you to race like the pros.  Surpasses "follow-the-leader" approaches and teaches guests to race like NASCAR drivers, find the line, draft, and pass for optimum fun.  Our 100% safety record and numerous celebrity endorsements testify to the excitement and unforgettable thrill of our racing adventure.

Forward-Looking Statements

Certain statements in this press release are forward-looking and involve a number of risks and uncertainties.  Such forward-looking statements are within the meaning of that term in Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended.  Dale Jarrett Racing Adventure, Inc. bases these forward-looking statements on current expectations and projections about future events, based on information currently available.  The forward-looking statements contained in this press release may also include statements relating to Dale Jarrett Racing Adventure's anticipated financial performance, business prospects, new developments, strategies and similar matters.  Dale Jarrett Racing Adventure disclaims any obligation to update any of its forward-looking statements, except as may be required by law.

Media Contact: Tim Shannon of Dale Jarrett Racing Adventure, Inc., 888-467-2231

SOURCE Dale Jarrett Racing Adventure, Inc.