Dale Jarrett Racing Adventure Partners With NASCAR's Newest Racing Team

HICKORY, N.C., July 22 /PRNewswire-FirstCall/ -- Dale Jarrett Racing Adventure, Inc. (OTC Bulletin Board: DJRT), a "Full Throttle" lifetime experience company, announced they have entered into a cross promotional partnership with "America's Racing Team," NASCAR's newest, and most unique, racing team.

America's Racing Team (ART) is the first team in NASCAR history to be funded in large part by individual NASCAR fans who, as subscribing partners to the team, will also provide input to top management on critical issues such as driver selection.  Additionally, individual partners will be provided valuable incentives through ART's commercial partners, which in return will gain valuable promotional exposure from ART's aggressive national marketing campaign through major media outlets such as ESPN and SPEED Channel, as well as coverage on local and national TV.  ART will make its on-track debut in February 2011 at the Daytona 500.

Commenting on the partnership, CEO Tim Shannon said, "We're gratified to have been selected by ART to become their pioneer partner in launching this exciting new project.  We were particularly impressed with ART's team of executives and advisors whose backgrounds include a 20-year stint with global sports marketing powerhouse IMG, serving as the agent for four-time NASCAR champion Jeff Gordon and occupying executive positions within Red Bull Racing and Evernham Motorsports.

"Their experience in team development at the highest levels of NASCAR and in global sports marketing assures the exposure already enjoyed during the launch announcement, through NASCAR.com and major media outlets.  This will provide ongoing, cost effective promotional opportunities for us as tens of thousands of interested members are introduced to Dale Jarrett Racing Adventure as partners with ART.  Additionally, our specially created discount packages will be promoted to ART partners through direct marketing initiatives.  Combined, this represents a significant opportunity to increase brand awareness and revenues simultaneously."  ART's website is located at http://www.AmericasRacingTeam.com.

About Dale Jarrett Racing Adventure

The Dale Jarrett Racing Adventure offers racing fans the opportunity to race an authentic race car on a major racetrack. Our racing "adventurers" enjoy a life-defining experience.  They receive vital training from top racing instructors, wear real racing suits and safety gear, and pilot a race car that was once driven by one of the racing greats. Hand signals from the instructor teach you to race like the pros.  We surpass "follow-the-leader" approaches and teach guests to race like NASCAR drivers, find the line, draft, and pass for optimum fun. Our 100% safety record and numerous celebrity endorsements testify to the excitement and unforgettable thrill of our racing adventure.  Dale Jarrett Racing Adventure's website can be found at http://www.RacingAdventure.com

Forward-Looking Statements

Certain of the statements contained in this press release contain forward-looking statements that involve a number of risks and uncertainties. Such forward-looking statements are within the meaning of that term in Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Dale Jarrett Racing Adventure, Inc. has based these forward-looking statements on its current expectations and projections about future events, based on the information currently available to it. The forward-looking statements contained in this press release may also include statements relating to Dale Jarrett Racing Adventure's anticipated financial performance, business prospects, new developments, strategies and similar matters. Dale Jarrett Racing Adventure disclaims any obligation to update any of its forward-looking statements, except as may be required by law.

SOURCE Dale Jarrett Racing Adventure, Inc.