Dale Jarrett Racing Adventure Enjoys Sellouts at All Tracks in July

HICKORY, N.C., Sept. 14 /PRNewswire/ -- Dale Jarrett Racing Adventure, Inc. (OTC Bulletin Board: DJRT), a "Full Throttle" lifetime experience company, today announced that July was a total sellout at all tracks and that August and September are on track to repeat the accomplishment. The strong sales pace supports the company's expectation that 2010 will mark their return to annual profitability.

Commenting on the development, CEO Tim Shannon said, "We naturally strive to sell out every track every month.  When we reach that objective, we don't view it as an opportunity to celebrate as much as an opportunity to raise the bar even higher.  It was this constant drive to improve that allowed us to build our business in Talladega Superspeedway to the point where we could succeed in negotiating an agreement with the Superspeedway becoming the exclusive driving school at the track and increasing our track dates there by 50%.  We will continue pushing ourselves to sell out, then expand our service at all venues as we grow our core business while pursuing new opportunities to grow the company and add to our profitability."

About Dale Jarrett Racing Adventure

The Dale Jarrett Racing Adventure offers racing fans the opportunity to race an authentic race car on a major racetrack. Our racing "adventurers" enjoy a life-defining experience.  Dale Jarrett Racing Adventure's website can be found at http://www.RacingAdventure.com

Forward-Looking Statements

Certain of the statements contained in this press release contain forward-looking statements that involve a number of risks and uncertainties. Such forward-looking statements are within the meaning of that term in Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Dale Jarrett Racing Adventure, Inc. has based these forward-looking statements on its current expectations and projections about future events, based on the information currently available to it. The forward-looking statements contained in this press release may also include statements relating to Dale Jarrett Racing Adventure's anticipated financial performance, business prospects, new developments, strategies and similar matters. Dale Jarrett Racing Adventure disclaims any obligation to update any of its forward-looking statements, except as may be required by law.

Contact:  Tim Shannon 1-888-467-2231

SOURCE Dale Jarrett Racing Adventure, Inc.