Dale Jarrett Racing Adventure Announces New President

HICKORY, N.C., Sept. 9, 2014 /PRNewswire/ -- Dale Jarrett Racing Adventure, Inc. (DJRT), a "Full Throttle" lifetime experience company, today announced the addition of Nic Parks to the executive team.  Nic will take over effective September 10, as President of the company and will focus on growing DJRT's core business, their industry-best racing adventures, and by working with the Dale Jarrett Racing Adventure executive team on developing new, highly profitable revenue models both within the "racing adventure" markets and by exploring additional business opportunities in other market sectors that offer growth opportunities suitable to the company's unique team of highly talented entrepreneurs.

Nic Parks, 35, was born and raised in St. Louis, MO, received his Bachelor of Science in Business Administration in 2002 from University of Missouri and in 2005 earned his MBA, also from the University of Missouri.  Following his graduation, Nic founded The Pinball Company in 2006 and has since built it into a leading online retailer specializing in the restoration and sale of pinball machines, arcades and other game room equipment with gross sales exceeding $3,000,000 per year.

Commenting on his appointment as President, Mr. Parks said, "Ever since I learned of DJRT and their business, I was eager to learn more.  I have developed a plan that I believe will help to put the business on a path to profitability and long-term growth.  I am excited for the opportunity to work with Tim, Dale, and the board members to take immediate actions to reach our goals for the company.  My wife, Brooke and son Beckett share my enthusiasm as we embark on this new Dale Jarrett business adventure."

Tim Shannon will remain as CEO of the company and will focus his energies exclusively on building shareholder value by identifying, attracting and developing new business opportunities within a rapidly evolving economy and marketplace.  On Mr. Park's appointment, Mr. Shannon commented, "I have always believed that the right people, even more than the right product, are what make a company great...because the right people continually strive to make a product and its delivery better.  When I first met Nic Parks, I realized he was the right person to take Dale Jarrett Racing Adventure to the next level and beyond and worked to convince him that, through Dale Jarrett Racing Adventure, both he and our company could realize their full potential.  I'm confident that with the expanded capabilities afforded Nic in a public company environment, he can use his creative and marketing talents even more effectively to help Dale Jarrett Racing Adventure grow and profit in today's economy.  Further, I am excited to be able to redirect my energies as CEO more directly toward exploring and cultivating new business opportunities for the company that can further enhance shareholder value."

Forward-Looking Statements

Certain of the statements contained in this press release contain forward-looking statements that involve risks and uncertainties.  Such forward-looking statements are within the meaning of that term in Section 27A of the Securities Act of 1933, as amended in Section 21E of the Securities Exchange Act of 1934. Dale Jarrett Racing Adventure, Inc. has based these forward-looking statements on its current expectations and projections about future events, based on the information currently available to it. Forward-looking statements contained in this press release may also include statements relating to Dale Jarrett Racing Adventure's anticipated financial performance, business prospects, new developments, strategies and similar matters.  Dale Jarrett Racing Adventure disclaims any obligation to update any of its forward-looking statements, except as may be required by law.

CONTACT:  Tim Shannon, +1-888-467-2231, [email protected]

SOURCE Dale Jarrett Racing Adventure, Inc.