DAIRY BOY AND HANES TEAM UP ON LIMITED-EDITION COLLECTION, EXCLUSIVELY AT TARGET

Dairy Boy by Hanes reimagines iconic Hanes staples through the Dairy Boy aesthetic.

This Target-exclusive collection reinforces the retailer's differentiated, stylish offerings at a great value.

The collaboration marks Dairy Boy's first national wholesale distribution, with founder Paige Paul leading the creative vision and starring in the campaign.

WESTPORT, Conn., Nov. 10, 2026 /PRNewswire/ -- Dairy Boy and Hanes today announced Dairy Boy by Hanes, a limited-edition collection available exclusively at select Target stores and Target.com beginning November 14. Focused on intimates and sleepwear, the collection pairs classic Hanes staples with recognizable Dairy Boy prints and details, combining Hanes' signature comfort and familiarity with Dairy Boy's playful creative world. Dairy Boy founder Paige Paul served as Creative Director of the campaign and stars as its hero talent.

The collaboration brings together three distinctly American brands: Dairy Boy with its distinct approach to creative storytelling and world-building; Hanes, a Gildan brand, with more than 125 years of history creating everyday American comfort; and Target, a style destination known for its merchandising authority and legacy of making great design accessible to millions of guests through exclusive partnerships with culturally relevant brands and designers.

The partnership marks a major milestone for Dairy Boy as its first national wholesale distribution, significantly expanding the brand's retail reach. The collection will be available on Target.com and in over 1,200 Target stores nationwide, with the majority of the assortment priced under $25, creating an accessible entry point into Dairy Boy for new and existing customers.

"Dairy Boy has grown so much over the past five years, and we've been disciplined about what our first major brand collaboration would look like. I always knew that when we took that step, I wanted it to feel authentic to who we are and the story we've been telling since day one. Bringing together three iconic American brands, each with their own history and sense of nostalgia, felt like such a natural fit. What makes this partnership even more special is that Hanes trusted us to reimagine their classic men's boxers and tanks specifically for women, through the Dairy Boy lens. It's such an exciting opportunity to put our own spin on pieces that we all know and love, while introducing Dairy Boy to an entirely new audience through Target, one of my favorite mass retailers in the country," said Paige Paul, Creative Director and Founder of Dairy Boy.

Reimagining two of Hanes' most iconic basics, Dairy Boy is introducing the brand's classic men's boxer and white tank to women, preserving the exact silhouettes, fabrics and cuts that have defined the originals for generations. The assortment spans underwear, bras, tanks, sleepwear and accessories, including Triangle Bralettes, Rib Crop Tanks, Boy Shorts, Woven Boxers, Cami Sleep Dresses, Waffle Sets, Fluffy Robes and Slouch Socks. Signature Dairy Boy prints and colorways appear throughout, including Lowcountry Camo, DB Plaid, Blue and Brown Pinstripe, Cabin Tartan, Lily of the Valley and Brown Bear.

"This collaboration represents an exciting opportunity to introduce Hanes to new consumers while staying true to the comfort, quality, and authenticity that have defined the brand for generations. While Hanes and Dairy Boy have distinct identities, both brands are rooted in a timeless American aesthetic. And with our longstanding partnership with Target, we couldn't imagine a better place to bring this collaboration to life. Target has been an incredible partner over the years, and its ability to connect consumers with exclusive, affordable collaborations makes it the perfect destination to introduce Dairy Boy by Hanes," said Howard Upchurch, President, Retail at Gildan.

"Our guests come to Target for great style, thoughtful design and incredible value, and we're always looking for new ways to surprise and inspire them. Dairy Boy by Hanes is a great example of how we deliver on that promise, bringing together the distinctive style of Dairy Boy and the everyday comfort of Hanes. This partnership is a great example of Target leading with merchandising authority – offering a fresh and relevant assortment – which feels extra special during the holiday season," said Tara Russell, senior vice president of merchandising, apparel and accessories, Target.

ABOUT DAIRY BOY
Dairy Boy is a marketing-led lifestyle brand founded by Paige Paul in 2021. Dairy Boy makes wholesome American heritage feel fresh, pairing accessible fashion, sport and home essentials with nostalgic storytelling. Inspired by New England living, Dairy Boy is imagined through the rhythms of tradition, giving its audience the confidence to make it theirs. With Paul serving as Founder and Creative Director, Dairy Boy has grown from a digitally native brand into a broader consumer business with a highly engaged community, physical retail and experiential activations. Dairy Boy is available exclusively at DairyBoy.com.

ABOUT HANES®
Hanes®, America's No. 1 apparel brand¹, has been a trusted name in comfort and quality for over a century. As a leading provider of intimates, underwear, sleepwear, socks, and casual apparel, Hanes®  is committed to delivering innovative designs that prioritize fit, durability, and everyday ease. Hanes® products are available at major retailers nationwide and directly at www.Hanes.com, making comfort accessible to everyone.

Hanes® is a brand owned by Gildan, a leading manufacturer of everyday basic apparel. Gildan owns and operates vertically integrated, large-scale manufacturing facilities and integrates industry-leading labor, environmental, and governance practices into its operations and supply chain under a sustainability program that is aligned with its long-term business strategy. More information about Gildan and its sustainability commitments and initiatives can be found at www.gildancorp.com.

ABOUT TARGET
Target Corporation (NYSE: TGT) brings together style, design and value to offer a distinct assortment and elevated shopping experience across more than 2,000 U.S. stores and online. Powered by more than 400,000 team members, Target serves millions of families each week and invests in the communities where they live and work to support growth and opportunity for all.

1. Circana / U.S. Consumer Tracking Service / Unit Share / 12ME June 2026

MEDIA CONTACT
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SOURCE Dairy Boy