Daimler Honors Event Agency Henry V with Marketing Award
PORTLAND, Ore., Nov. 8, 2011 /PRNewswire/ -- Henry V, the Northwest's largest experiential marketing agency, was recently recognized as a top marketing vendor for client Daimler Trucks North America LLC (DTNA), a Daimler company and a manufacturer of heavy-duty trucks and transportation products.
DTNA presented Henry V with the company's 2011 Marketing Achievement Award last month.
In honoring Henry V, DTNA executives specifically highlighted the agency's work on TechPRO, a series of two-day technical training sessions for top dealership sales representatives. The events educated the DTNA sales force about the technological benefits and differentiation of Freightliner Trucks models, Allison Transmission products and engines from Cummins and Detroit Diesel.
Henry V also manages several other experiential marketing efforts and events for Daimler including:
- Freightliner Trucks annual dealer meeting
- Western Star Trucks annual dealer meeting
- Alliance Truck Parts 'Momentum' conference for aftermarket truck replacement parts
- Certified used SelecTrucks new brand reveal
- Top Management Meeting for senior executives
- Media events for new product launches, plant production increases and other company news
"We couldn't have had the success we've had this year without Henry V's experience, support and attention to detail," said Thomas Zielke Jr., training manager at Freightliner Trucks.
"Daimler gives us the freedom to express their brand in new, innovative and authentic ways that enable the company to reach their target trucking industry audience with remarkable, memorable experiences," said Matt Harper, Managing Director at Henry V. "By enabling customers and sales representatives to interact with Daimler's products in person, and better understand their technical benefits, we're able to help our client promote strong sales even during difficult economic times."
About Henry V
Henry V is a full-service communications agency specializing in live events and experience marketing. For more than 30 years we've helped the world's leading brands achieve their objectives through live events, sales meetings, roadshows, guerrilla marketing and consumer experiences. We make things happen anytime, anywhere. At Henry V, we create face-to-face experiences that engage your target audience, whether they are employees, business partners or the public.
SOURCE Henry V
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