Daily Style Essential Items Help Women Achieve New Looks For Fall

MINNEAPOLIS, Sept. 5, 2013 /PRNewswire/ -- As women of all ages style themselves with the key trends of the fall season including jeans, boots, over-the-knee socks, racer-front dresses and tops, and monogramming on everything from sweaters to shoes, Hollywood Fashion Secrets, the company that created Fashion Tape and the Style Essentials category more than a decade ago, announced its Fall Collection of products that help women wear the latest trends flawlessly.

"The fall trends feature creative silhouettes and designs that can be more fully achieved with a little help from our fall line of everyday Style Essentials," said Jane Dailey, Fashion Fairy Godmother and President of Hollywood Fashion Secrets. "Take the racer-front dress with its unique neckline – our Hollywood Fashion Tape and Tape Shapes products can help hold the neckline perfectly in place for a polished look. Our Breast Lift Tape helps give women a boost when braless in this design, and our Silicone CoverUp  concealers are the perfect product to de-perkify anytime."

Dailey also noted that Hollywood Fashion Tape is a core wardrobe essential women should always have on hand, especially this fall for securing over-the-knee socks, which will be popular this season. Accessory Dots are perfect for holding layered looks in place – still a hot trend -- and of course, securing scarves too.

DIY Fashion – Monogramming Trend
The Hollywood Fashion Secrets team is focused on creativity and innovation and its products can also help women achieve a personalized Do-It-Yourself (DIY) style. This season, monogramming is a huge come-back trend with initials on everything from sweaters, sweatshirts, shoes, scarves, backpacks, mittens and beanie hats -- also a key trend as we move into the colder winter months. The look can be classic or collegiate and Hollywood Fashion Secrets' Fashion Tape can help.   

Hollywood Fashion Tape is the highest-quality "medical-grade" tape that can hold just about anything in place – fabric-to-skin and fabric-to-fabric -- and is perfect for DIY looks like transforming last year's sweater into a hot new look with an applique initial monogram.

"Be creative – use the initials of your name, say "Hi" or send a mysterious message with your monogramming," said Dailey. "With Fashion Tape, you can participate in this fun fall trend – with no long-term commitment."

Jean & Boot Essentials
With the fall season comes jeans and boots!  Footwear trends range from the flat – a key silhouette again this fall – to over-the-knee, knee-high, mid-calf and ankle boots.  Temporary Hem Tape is a must-have everyday item that lets women quickly alter pant length to fit any heel height from flats to heels with flexibility.  Boot Straps are a genius item that let women wear the sleek tuck-in trend and eliminate that bunched-up knee look. Boot Straps are stretchy with Velcro closures and are flexible for high calf to low ankle placement to fit all boot heights.  And the Hip Hugger back-only belt delivers a body-hugging fit for pants by "closing the back gap" – a common fashion challenge for many women, especially with jeans.

About Hollywood Fashion Secrets
Hollywood Fashion Secrets, based in Minneapolis, Minn., is the originator of Fashion Tape and the creator of the Style Essentials category, a new product category in the fashion & beauty industry aimed at delivering useful, everyday items, tools and secrets that help women solve daily fashion and beauty challenges.  Founded in 2001 with its first product, Hollywood Fashion Tape® -- the original Fashion Tape – the team arrived on the fashion scene intent on helping women keep garments perfectly in place.  From keeping deep plunging necklines intact for special occasion styles and solving cardigan gaps for everyday dressing to executing on-trend layering looks and DIY fashion with ease, Hollywood Fashion Secrets' Fashion Tape has been there from the beginning.  Since its launch, the company has sold more Fashion Tape than any other brand – over 40 million feet of tape – enough to stretch from New York City to Milan and back again!

Today, the company's product collection covers a range of 30-plus Style Essential items including the Breast, Bra and Nipple collection with such innovative necessities as breast lift tape, silicone nipple concealers, clear bra straps, breast enhancers and bra converting clips; the Fashion Tape line offers a range of Fashion Tape solutions from varying length strips and shapes to accessory dots and more; the Clothing Care line includes the sweater saver stone, deodorant removing sponge and garment shields, among others; the Pant Alteration assortment offers the Hip Hugger back belt, boot straps for a snug jean into boots tuck-in and temporary hem tape to adjust jean length for heels to flats; as well as the Wedding assortment delivering a range of special occasion items for the bride and bridal party to get ahead of common styling snafus on the big day. Hollywood Fashion Secrets is the definitive voice on Style Essentials and solution secrets to provide women the ability to feel fabulous and fearless no matter what they're wearing.  The company's Style Essential items can be found at national retailers such as Old Navy, JoAnn, CVS and others, as well as www.hollywoodfashionsecrets.com.  Join HFS virtual fans at http://www.facebook.com/hollywoodfashionsecrets.

Media: Mardi Larson, 612.928.0202 or [email protected]

SOURCE Hollywood Fashion Secrets

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