Cynthia Bailey Joins Forces With SoftSheen-Carson Laboratories® Optimum Salon Haircare® to Launch AMLA Legend

NEW YORK, Feb. 20, 2013 /PRNewswire/ -- Supermodel, entrepreneur and Real Housewife of Atlanta, Cynthia Bailey joined forces with SoftSheen-Carson Laboratories®, the #1 ethnic haircare brand in the world, to expand the Optimum Salon Haircare® line and launch a NEW rejuvenating product collection infused with legendary Amla oil, an Indian oil used for thousands of years in India as a natural hair conditioner.  The Optimum Salon Haircare AMLA Legend Rejuvenating Ritual visibly makes hair thicker and fuller, something every supermodel, including Cynthia Bailey, strives for.

(Photo:  http://photos.prnewswire.com/prnh/20130220/NY63221 )

During the Optimum Salon Haircare AMLA Legend launch at AIRE Ancient Baths, Cynthia Bailey, along with SoftSheen-Carson Artistic Style Director and stylist to the stars including First Lady Michelle Obama, Johnny Wright, introduced this rejuvenating ritual highlighting all of the line's benefits for hair of any texture.  Models with both natural and relaxed hair were also on hand at the launch as walking proof that AMLA Legend makes hair instantly thicker and fuller, reversing damage from day one!

Cynthia shared her great experience using AMLA Legend; everything from the Billion Hair Potion to the 1^st No-Mix, No-Lye Relaxer, which she even said, "Smells great," something unheard of when speaking about relaxers.   She went on to say, "These products are amazing! Listen, I used the entire line at home, by myself, and they all work wonders!  My hair goes through a lot and I plan on continuing to use the Optimum AMLA Legend line to keep my hair looking healthy and fabulous!"

Ayurvedic expert and physician, Dr. Bhaswati Bhattacharya shared her experiences using Amla oil with her patients as well as a young child in her own hair.  Dr. Bhattacharya also said, "The Amla fruit is high in vitamin C and anti-oxidants and also contains water, protein, carbohydrates, vitamins and minerals. Basically, Amla is a superfruit."

"Our premium products have been endorsed by stylists from around the globe who are raving about the results," stated Mezei Jefferson, Education Director for SoftSheen-Carson during the presentation. "The Optimum AMLA Legend line combines the power of Amla with state-of-the-art haircare.  In this unique hair care ritual, hair is transformed with amazing inner strength and shine."

What makes Amla Oil so special and different from other oil extracts like Olive Oil or Argan Oil is that this super fruit is rich in vitamin C, proteins, minerals and anti-oxidants, which nourishes and revitalizes the scalp and hair fiber. 

AMLA Legend Rejuvenating Ritual

Body Filler Hair Wash Shampoo
Body Filler Hair Cream Conditioner
Damage Anti-Dote Oil Moisturizer
1001 Oils Cream Night Wrap
Billion Hair Potion
No-Mix, No-Lye Cream Relaxer

NEW! Optimum AMLA Legend Rejuvenating Ritual

• Reverses damage from day one
• For every hair type and texture
• Rejuvenates hair
• Protects hair from heat damage
• Combats dryness, breakage, and dullness

AVAILABILITY: NEW! Optimum Salon Haircare AMLA Legend Rejuvenating Ritual is now available in stores nationwide.

About SoftSheen-Carson

SoftSheen-Carson Laboratories is part of the Consumer Products Division of L'Oreal USA. As the worldwide haircare leader for people of color, SoftSheen-Carson provides consumers with superior beauty products to help them choose their personal style. SoftSheen-Carson's portfolio includes well-loved brands such as Dark and Lovely, Optimum, Wave Nouveau, Magic Shave, Lets Jam!, Carefree Curl, Sportin' Waves, Dark & Natural and Roots of Nature.  For more information, visit softsheen-carson.com. SoftSheen-Carson has also supported such organizations as National Urban League, Steve Harvey Foundation, The DIVA Foundation and CIAA. 

Press Contact:

Eileen Arias or Michelle Pascal
Bratskeir & Company      
212-679-2233
[email protected]
[email protected]

SOURCE SoftSheen-Carson Laboratories

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