Cygnus Business Media's Flitcroft Inducted Into MIN's Sales Executive Hall of Fame

FORT ATKINSON, Wis., June 8, 2011 /PRNewswire/ -- Every industry, thriving or challenged, hopes for a sales executive like Kris Flitcroft.  Over the past decade, she has created some of the construction market's most innovative sales platforms, reaching business owners in their offices, on job sites, during planning meetings, and throughout their buying cycle, delivering information about products and services they need to do their job more efficiently.  Last week, she was recognized as one of the elite by industry peers and inducted into MIN's Sales Executive Hall of Fame.

"If you sell a great product like I've been fortunate to do at Cygnus, it's easy to excel," says Flitcroft.  "This honor is so meaningful to me because I was chosen by my peers, members of the media industry that know the hard work required today in order to build programs that are not only effective, but drive leads that convert to sales. For me, sales is about partnering with my customers and developing integrated marketing programs that help them be more successful. To do that, one has to stay connected to all facets of the marketplace.  It's demanding, but it's a job that I love."

In October of last year, Flitcroft was promoted to Executive Vice President of Construction, giving her sole responsibility for the company's print, digital, custom and trade show operations in the construction market.  She wasted no time launching two new publications over the past year, Polishing Contractor for the Concrete Polishing Association of America and Sustainable Construction, which recently launched an iPad app.

Flitcroft and her team launched an exclusive online video network in 2006 on ForConstructionPros.com sponsored by Caterpillar.  The network was a first for the industry and a natural for companies to showcase heavy construction equipment.  ForConstructionPros.com also has a fully search integrated Buyer's Guide with over 7,000 products, built to facilitate search through top sites including Google, Yahoo and Bing.  As much as 60 percent of traffic to ForConstructionPros.com is driven by search.

"Kris knows how to partner with construction professionals," adds Debbie George, vice president of marketing, construction.  "Sales to her is creating the best integrated package for her customers and being a resource for them.  She's all about innovation and being a thought leader."

The Cygnus Construction Group reaches more than 200,000 construction professionals each month through Equipment Today, Concrete Contractor, Sustainable Construction, Rental Product News, Asphalt Contractor, Construction Distribution, and Pavement magazines, National Pavement Expo and National Pavement Expo West and its portal ForConstructionPros.com.  Kris Flitcroft can be reached via email at [email protected].

Cygnus Business Media reaches millions of professionals annually. As one of America's top business-to-business media companies, Cygnus is leading the way in providing targeted content to top decision-makers and organizations. The company's corporate initiatives and organizational architecture are built with one goal: fully engaging audiences in Aviation, Building & Construction, Public Safety & Security, and Agriculture vertical markets, as well as Diversified Industries such as transportation, printing, accounting and vending.

SOURCE Cygnus Business Media

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