Cycle For Survival Returns To Times Square To Launch 2017 Battle To Beat Rare Cancers

NEW YORK, Sept. 27, 2016 /PRNewswire/ -- Cycle for Survival, the movement to beat rare cancers, will welcome nearly 1,000 supporters to Times Square on September 30 for the fourth annual Times Square Takeover. This inspiring, all-day celebration will feature high-energy stationary cycling rides led by instructors from Equinox, Cycle for Survival's founding partner. This year's event is presented by smartwater®, Cycle for Survival's longstanding official hydration sponsor.

Rare cancer survivors, patients and caregivers, Memorial Sloan Kettering doctors and special guests will ride together on more than 100 bikes in the heart of New York City to raise awareness about the fight to beat rare cancers.

2017 marks Cycle for Survival's 11^th year of indoor cycling rides. 100 percent of every dollar raised goes to rare cancer research led by Memorial Sloan Kettering, which owns and operates Cycle for Survival. Registration opened this month for the 2017 events taking place in 16 cities this February and March.  

Thanks to hundreds of thousands of supporters across the country, Cycle for Survival has raised more than $105 million since its founding in 2007—making it the fastest-growing athletic fundraising event in the country.*

For an FAQ, photographs and more information about Cycle for Survival and the Times Square Takeover, please download the online media kit at news.cycleforsurvival.org.

*Source: Peer-to-Peer Professional Forum, 2015 Peer-to-Peer Fundraising Top 30 Ranked by Gross Revenue

About Cycle for Survival

Join the Battle. Cycle for Survival is the movement to beat rare cancers. Since 2007, Cycle for Survival has raised more than $105 million through its signature indoor team cycling events across the United States to help fund pioneering rare cancer research led by Memorial Sloan Kettering Cancer Center, which owns and operates Cycle for Survival. 100 percent of every donation funds rare cancer research. About half of all cancer patients are fighting a rare cancer, and they often face limited or no treatment options. Together with the movement's founding partner, Equinox, Cycle for Survival has supported innovative clinical trials, research studies, and major research initiatives. For a list of events, research updates, and additional information, visit www.cycleforsurvival.org and follow Cycle for Survival on Facebook, Twitter, Instagram, and YouTube. 

About Memorial Sloan Kettering Cancer Center

Memorial Sloan Kettering (MSK)—the world's oldest and largest private cancer center—has devoted more than 130 years to exceptional patient care, innovative research, and outstanding educational programs. Today, it is one of 45 National Cancer Institute–designated Comprehensive Cancer Centers, with state-of-the-art science flourishing side by side with clinical studies and treatment. The close collaboration between MSK's physicians and scientists is one of its unique strengths, enabling it to provide patients with the best care available as researchers work to discover more-effective strategies to prevent, control, and ultimately cure cancer in the future. MSK's education programs train future physicians and scientists, and the knowledge and experience they gain has an impact on cancer treatment and biomedical research around the world.

About Equinox

Equinox operates 83 upscale, full-service clubs in New York, Chicago, Los Angeles, San Francisco, Miami, Boston, Texas and Washington, DC, as well as international locations in London and Toronto. The company offers an integrated selection of Equinox-branded programs, services and products, including strength and cardio training, studio classes, personal training, spa services and products, apparel and food/juice bars. Equinox's hotel properties will cater exclusively to the high performance traveler and will fuse luxury and wellness to serve as the ultimate hotel destination with a 360-degree lifestyle experience. Offering the bespoke experiences and unparalleled services consumers have come to expect from Equinox over its 25-year history, Equinox's hospitality brand will grow to 50 worldwide locations. Since its inception in 1991, Equinox has developed a lifestyle brand that represents service, value, quality, expertise, innovation, attention to detail, market leadership and results.

IT'S NOT FITNESS. IT'S LIFE.

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands and more than 3,800 beverage choices. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our company's portfolio features 20 billion-dollar brands, 18 of which are available in reduced-, low- or no-calorie options. Our billion-dollar brands include Diet Coke, Coca-Cola Zero, Fanta, Sprite, Dasani, vitaminwater, Powerade, Minute Maid, Simply, Del Valle, Georgia and Gold Peak. Through the world's largest beverage distribution system, we are the No. 1 provider of both sparkling and still beverages. More than 1.9 billion servings of our beverages are enjoyed by consumers in more than 200 countries each day. With an enduring commitment to building sustainable communities, our company is focused on initiatives that reduce our environmental footprint, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.

SOURCE Cycle for Survival