NEW YORK, Sept. 29, 2015 /PRNewswire/ -- Cycle for Survival, the national movement to beat rare cancers, brought hundreds of supporters to Times Square on Monday for its third annual Times Square Takeover. The all-day celebration included stationary cycling rides led by instructors from Equinox, Cycle for Survival's founding partner.
Equinox instructors lead the Times Square Takeover, kicking off registration for the 2016 event happening across the country in February and March. Every dollar Cycle for Survival raises goes to rare cancer research led by Memorial Sloan Kettering.
Cycle for Survival Fights Rare Cancers at Times Square Takeover
A participant cheers at Cycle for Survival’s Times Square Takeover, which kicks off registration for the 2016 events, happening across the country in February and March.
Equinox instructors lead the Times Square Takeover, kicking off registration for the 2016 events. Every dollar Cycle for Survival raises goes to rare cancer research led by Memorial Sloan Kettering.
An instructor from Equinox, Cycle for Survival’s founding partner, leads riders at the Times Square Takeover, which kicks off registration for the 2016 events in 15 cities across the country.
Nearly 800 people -- rare cancer survivors, patients, Memorial Sloan Kettering doctors, caregivers, special guests and supporters -- rode on Monday. The Times Square Takeover celebrated the opening of registration nationwide for Cycle for Survival's 2016 events, the movement's 10th year of rides. Event sponsors included smartwater®, the official hydration sponsor, and New Balance, the official apparel sponsor.
100 percent of the money raised by Cycle for Survival supports rare cancer research studies and clinical trials led by Memorial Sloan Kettering, which owns and operates Cycle for Survival. Founded in 2007, Cycle for Survival is the fastest-growing athletic fundraising event in the country.* Together with Equinox and hundreds of thousands of supporters across the country, the movement has raised more than $75 million for rare cancer research.
About 1.6 million Americans were diagnosed with cancer in the past year, and approximately half are battling a rare cancer. Cancers classified as rare include pancreatic, thyroid, brain, ovarian, all pediatric cancers and many others. Rare cancer research is typically underfunded, often leaving patients with limited to no options for treatment. Cycle for Survival is helping to fill this funding gap by supporting cutting-edge research led by Memorial Sloan Kettering.
For photos, videos, an FAQ and additional information on the Times Square Takeover and Cycle for Survival, please see the online media kit at news.cycleforsurvival.org.
Anyone can register for the 2016 events at www.register.cycleforsurvival.org. Rides will take place in February and March in 15 cities across the country, including:
Bethesda, Maryland
Boston
Chicago
Dallas
Greenwich, Connecticut
Long Island, New York
Los Angeles
Miami
New York
Palo Alto, California
Paramus, New Jersey
San Francisco
Seattle, Washington
Summit, New Jersey
Washington, D.C.
*Source: Peer-to-Peer Professional Forum, 2013 Peer-to-Peer Fundraising Top 30 Ranked by Gross Revenue
QUOTES:
Dr. Ross Levine, Memorial Sloan Kettering Cancer Center
"There are clinical trials and research studies in progress that would not have been possible without support from Cycle for Survival. 100 percent of the $75 million raised is helping to develop new and better treatment options for rare cancer patients. In my own research at Memorial Sloan Kettering, and in my colleagues' work, we've seen the impact of this movement: raising awareness and providing urgently needed funds to launch innovative ideas. Thank you to Equinox, the founding partner, and to every rider and donor for their commitment over the past decade. I'm excited to see what we can accomplish together in 2016 to help patients and their families."
Sarah Robb O'Hagan, Equinox President
"Today is a day of inspiration, and we couldn't be prouder to be a founding partner for this cause. Equinox shares an incredible passion for Cycle for Survival and has supported, championed and celebrated this incredible movement from the beginning. We are dedicated to the community and to life-changing work.
"The Equinox team -- instructors, management and members -- feel a strong connection to Cycle for Survival and the mission to fund rare cancer research. Together with Memorial Sloan Kettering, we push ourselves to ride harder, ride faster, raise awareness and beat rare cancers."
Cycle for Survival Join the Battle. Cycle for Survival is the national movement to beat rare cancers. Since 2007, Cycle for Survival has raised more than $75 million through its signature indoor team cycling events across the U.S. to help fund pioneering rare cancer research led by Memorial Sloan Kettering Cancer Center, which owns and operates Cycle for Survival. 100 percent of every donation funds rare cancer research. About half of all cancer patients are fighting a rare cancer, and they often face limited or no treatment options. Together with the movement's founding partner, Equinox, Cycle for Survival has supported innovative clinical trials, research studies, and major research initiatives. For a list of events, research updates, and additional information, visit www.cycleforsurvival.org and follow Cycle for Survival on Facebook, Twitter, Instagram, and YouTube.
Memorial Sloan Kettering Memorial Sloan Kettering (MSK)—the world's oldest and largest private cancer center—has devoted more than 125 years to exceptional patient care, innovative research, and outstanding educational programs. Today, it is one of 41 National Cancer Institute–designated Comprehensive Cancer Centers, with state-of-the-art science flourishing side by side with clinical studies and treatment. The close collaboration between MSK's physicians and scientists is one of its unique strengths, enabling it to provide patients with the best care available as researchers work to discover more-effective strategies to prevent, control, and ultimately cure cancer in the future. MSK's education programs train future physicians and scientists, and the knowledge and experience they gain has an impact on cancer treatment and biomedical research around the world.
Equinox Equinox operates 76 upscale, full-service clubs in New York, Chicago, Los Angeles, San Francisco, Miami, Boston, Dallas, and Washington, D.C., as well as international locations in London and Toronto. The company offers an integrated selection of Equinox-branded programs, services, and products, including strength and cardio training, group fitness classes, personal training, spa services, and products, apparel, and food/juice bars. Since its inception in 1991, Equinox has developed a lifestyle brand that represents service, value, quality, expertise, innovation, attention to detail, market leadership, and results. IT'S NOT FITNESS. IT'S LIFE.
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