CVS/pharmacy Simplifies Mother's Day with Unexpected Gifts and One-Stop Shopping

WOONSOCKET, R.I. , May 3, 2011 /PRNewswire/ -- CVS/pharmacy has made it easier than ever to find thoughtful gifts this Mother's Day. Shoppers can choose from a selection of high-quality gifts at great prices to suit any mom's style at more than 7,100 CVS/pharmacy locations nationwide.

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"From gifts to pamper her like exclusive beauty and fragrance offerings to keepsakes like personalized cards and photo books, we've got a wide selection available this Mother's Day with the unbeatable convenience of one-stop shopping at CVS/pharmacy," said Mike Bloom, Executive Vice President of Merchandising, Supply Chain, Marketing and Advertising, CVS/pharmacy. "In addition to our great prices on items throughout the store this Mother's Day, our ExtraCare cardholders also receive added value just for shopping by earning two percent back on nearly every purchase."

Primped & Pretty  

Looking for the perfect gifts to help mom relax and unwind? CVS/pharmacy's exclusive Essence of Beauty line includes bath and body gels, lotions and essential cosmetic accessory needs starting at $1.99, as well as lightweight cotton robes and bath wraps for just $9.99. Essence of Beauty fashionable handbags include the Shimmer Canvas Bag with body lotion, shower gel and a mesh sponge for $9.99, as well as the Straw Tote Bag with matching eyeglass case, body mist and lotion for $14.99. Other spa-at-home ideas include the Sarah Peyton Shiatsu Back Massager, $19.99, and PedEgg Ultimate Foot File, $9.99, for a relaxing pedicure right at home.

For those who deserve only the best in beauty, CVS/pharmacy offers the hottest products by dermatologist-recommended Zeno and the popular Pro-X Advanced Cleansing System from Olay, as well as full beauty regimens by RoC, L'Oreal, and Lumene. Give the gift of fragrance with popular scents by Beyonce, Calvin Klein and Thierry Mugler, all at great prices. Additionally, shoppers can join the ExtraCare Beauty Club to start earning ExtraBucks rewards on pampering products and makeup just for shopping – a gift mom is sure to love.

Spring into Gardening

Find the most popular outdoor essentials at CVS/pharmacy for moms who love to tend to their garden. Shoppers can choose from a variety of herb and flower growing kits from $7.99 to $14.99, sun hats for just $9.99, gardening gloves and shoes, $3.99 to $12.99, and assorted lawn decorations, $4.99 to $14.99.

Personalized Keepsakes

In just an hour, customers can easily create and customize photo books, $5.99 to $14.99, cards starting at $1.99, and calendars, $19.99, perfect for mom, using the in-store photo kiosks or placing orders through the Express Pick Up services available online at CVSphoto.com. Finished goods will be ready the same day, perfect for last-minute shoppers.

From the Heart

Make this Mother's Day one to remember with greeting cards that sing or record a personal message. Additionally, buy three Hallmark or American Greetings cards and get an Essence of Beauty Eau de Toilette valued at $9.99 for just $2.99. Shoppers can also create a timeless keepsake with Hallmark Recordable Books titled "Mom & Me" and "Grandma & Me" for $24.99. Make Mother's Day extra special by pairing a greeting card or personalized book with a gift card from any one of more than 220 popular retailers, including Macy's, Gap, Nordstrom, iTunes, American Express and Visa.

Shop & Save

Shoppers can follow CVS/pharmacy on Twitter at http://twitter.com/CVS_Extra and Facebook at http://www.facebook.com/CVS to learn about upcoming promotions, as well as pick up the weekly store circular to find great deals on the best gifts. CVS/pharmacy also encourages customers to use their ExtraCare card to earn two percent back on nearly every purchase. ExtraCare cardholders receive instant ExtraBucks every time they shop by simply purchasing specially advertised items, and even those detailed above.

To locate the store closest to you, please visit CVS.com/storefinder.

About CVS/pharmacy

CVS/pharmacy, the retail division of CVS Caremark Corporation (NYSE: CVS), is America's leading retail pharmacy with more than 7,100 CVS/pharmacy and Longs Drug stores. CVS/pharmacy is committed to improving the lives of those we serve by making innovative and high-quality health and pharmacy services safe, affordable and easy to access, both in its stores and online at CVS.com. General information about CVS/pharmacy and CVS Caremark is available at info.cvscaremark.com.

Press Contact: Erin Pensa
CVS/pharmacy
T: 401.770.4786
E: [email protected]  

SOURCE CVS/pharmacy

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