Customers and Partners Fuel On-Demand Innovation From SAP

WALLDORF, Germany, Aug. 4, 2011 /PRNewswire/ -- Based on strong co-innovation with customers and partners, SAP AG (NYSE: SAP) today announced general availability of the second release of the SAP® Business ByDesign™ solution in 2011. SAP Business ByDesign is now available for Australia and Mexico, and includes language support for Spanish. Mobile support is also planned to be extended to include the Windows 7 mobile platform.

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The latest feature pack for SAP Business ByDesign delivers new enhancements, including:

• Community-driven enhancements: SAP has continuously collected customer requirements throughout recent years; more than 500 of those requests have been incorporated into the two feature packs for SAP Business ByDesign in 2011. Based on a successful pilot program in German-speaking countries during the first half of this year, SAP is now offering a global community platform in English for its customers and partners to provide their ideas and requests for future enhancements of the solution. A Chinese version is planned for later this year.
• Additional professional service functionality: The latest feature pack delivers further professional services functionality to address additional industry needs, which also follows the recommendation from SAP customers and partners. Key enhancements include customer contract management, support managed services and enhanced revenue recognition automation.
• Extended flexibility through co-innovation: To continue enabling partners and customers to adapt the solution capabilities to their needs, the latest release of the SAP Business ByDesign studio expands upon the concept of co-innovation with even more development opportunities. The constantly growing SAP partner network is using this software development kit to develop and deploy customer- and industry-specific add-on functionality, using their knowledge and experience to extend the solution reach of SAP Business ByDesign.
• Procure-to-pay with integration to SAP® Business Suite software: Subsidiaries of headquarters working with SAP Business Suite are a key target group for SAP Business ByDesign, in addition to small businesses and midsize enterprises (SMEs). SAP continues to explore further market opportunities in this area by expanding the number of preconfigured integration scenarios. A new integration scenario supports automated procurement processes between subsidiaries and headquarters. As customer orders come into a subsidiary, purchase orders can be sent electronically from the subsidiary system to SAP Business Suite software at the headquarters. Preconfigured installations offer fast, out-of-the-box integration with SAP Business Suite.

"With the second release of SAP Business ByDesign this year, we are taking another significant step in executing our cloud computing strategy, building on feedback of trusted partners and customers and our commitment to delivering immediate innovation through bi-yearly release cycles," said Peter Lorenz, executive vice president, OnDemand Solutions, and corporate officer, SAP AG. "We continue to gain market traction with SAP Business ByDesign, have expanded our ecosystem to 250 partner companies and welcome companies around the world — now also in Australia and Mexico — to experience the new release's usability and business value."

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About SAP

As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 172,000 customers (includes customers from the acquisition of Sybase) to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "should" and "will" and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

Copyright © 2011 SAP AG. All rights reserved.

SAP, R/3, mySAP, mySAP.com, xApps, xApp, SAP NetWeaver and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries all over the world. All other product and service names mentioned are the trademarks of their respective companies. Data contained in this document serve informational purposes only. National product specifications may vary.

Follow SAP on Twitter at @sapnews.

For customers interested in learning more about SAP products:
Global Customer Center: +49 180 534-34-24
United States Only: 1 (800) 872-1SAP (1-800-872-1727)

For more information, press only:
Dorit Shackleton, +1 (604) 889-7841, [email protected], PDT
SAP Press Office, +49 (6227) 7-46315, CET; +1 (610) 661-3200, EDT; [email protected]
Victoria Gavaza, Burson-Marsteller, +1 (617) 406-1652, [email protected], EDT
Alexandra Lipkowski, Burson-Marsteller, +49 (0) 69 2 38 09-67, [email protected], CET

SOURCE SAP AG

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