Custom Labels and Tags Attract Positive Attention for Emerging Brands

LOS ANGELES, Feb. 17, 2015 /PRNewswire/ -- The apparel business can be extremely challenging, especially for a new company.  It helps, of course, if a new brand can quickly establish itself with a coherent and appealing identity or message to garner attention from consumers. Alternatively, a company can struggle its way through its initial market introduction, and continue to fight for awareness. Though firms often succeed in both situations, one situation is clearly more difficult than the other, and in the fashion industry, a new designer needs all the help they can get. Fortunately, Hi-Tech Printing & Labeling Inc. has a tool that can help with high quality, individualized, organic fabric labels which can set a product apart from the competition to make the strong impact a designer needs.

Though it may seem like a small detail, market research indicates that small details make a big difference when it comes to the products consumers interact with the most. According to a recent study in Business Week, clothes and gadgets both score within the top 5 category for products that evoke the strongest emotional response, or "sense of attachment," from buyers. Most consumers spend a considerable amount of time with something like a smart phone, but the type of item that most of us spend more time with than any other is, very arguably, an article of clothing. No wonder then, that people invest so much time and energy in deciding what they wear. After all, they let these things define them and even become an extension of who they are.

When consumers decide what to wear, building this emotional attachment is obviously of enormous importance, and that's why something as simple as an organic label can make a big difference. Consumers enjoy feeling that their item was created for someone like them, so they can experience a sense of identity and bonding with their product. A custom label may seem like a tiny detail, but it's a detail that the buyer will notice and appreciate because it goes against the expectation and gives them that "extra mile" feeling. Most labels and clothing tags, even from expensive designers, tend to be made from the same, plain materials and look identical to one another. Creating an exciting custom label on quality material is an ideal way for apparel designers to set themselves apart.

Hi-Tech Printing & Labeling Inc. has been creating unique custom clothing tags in Los Angeles for years. Their team has the experience to help designers craft the most ideal product possible to distinguish themselves from their competition. With a wide range of styles and materials to choose from, including highly appealing organic cotton, any designer will be able to find exactly what they need when it comes to labels. For more information go to www.fabriclabels.com or call 213-746-7772 today.

PR submitted by www.Cyberset.com

SOURCE Hi-Tech Printing & Labeling Inc.

Related Links

http://www.fabriclabels.com

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