Curvy Confidence Starts With The Right Foundation

BOWLING GREEN, Ky., June 13, 2016 /PRNewswire/ -- Through extensive knowledge of the curvy consumer gained through more than 10 years of experience and research, Fruit of the Loom knows that the curvy consumer today is craving more variety in her intimate apparel selection. With this in mind, Fruit of the Loom® is adding new offerings to its Fit for Me® line, made exclusively for women with curves, including innovative styles like Breathable Cotton, Flexible Fit and the Microfiber Slip Short.

"Whether she wants something like Microfiber to provide a smooth look under clothes or Breathable cotton to keep her cool all day, Fit for Me has her taken care of," said Karen Kendrick, VP Brand Communications and Creative Services. "We believe our added variety will empower even more women to flaunt their signature style with confidence."

True Comfort and Fit for Every Curvy Woman

Products within the Fit for Me line are created specifically for the full figured woman through extensive wear and fit tests with real women. With offerings from pant size 16W-32W, the line is designed to provide superior comfort and fit. From soft waistbands that provide the perfect amount of support to and leg bands that allow unrestricted movement, to a variety of super-soft fabrics that feel great against skin, Fit for Me has set the bar high to ensure every woman feels the level of detail designers put into each piece in the line.

Full Figure Flaunt in the Big Apple

As a way to introduce women to the new Fit for Me offerings, Fruit of the Loom will be the presenting sponsor at Full Figured Fashion Week for the second year, from June 12 – 18. Throughout the week, the brand will host events, fashion shows, giveaways and more.

Currently in its eighth year, Full Figured Fashion Week (FFFWeek®) is a week-long series of events comprised of fashion shows, networking events, business development workshops, concerts and more – all catering to the plus size community. Since its launch, Full Figured Fashion Week has expanded beyond a fashion event with a mission to empower curvy women and draws an audience of designers, sponsors, press, bloggers, retailers and other industry professionals from across the country and around the world.

"During Full Figured Fashion Week we aim to empower curvy women; and we're thrilled to have a brand with a similar mission on board as presenting sponsor for the second year in a row," said Gwen DeVoe, Founder of Full Figured Fashion Week. "Together with Fruit of the Loom and Denise Caldwell, we are celebrating women, everywhere, by reinforcing that beauty comes in all shapes and sizes."

To further celebrate the new offerings, Fit for Me is asking consumers to visit the Fit for Me Facebook page to flaunt their signature style with confidence in partnership with fashion and beauty expert with a curvy point of view, Denise Caldwell. Together with Fit for Me, Denise will once again share her expert tips and tricks on how to look and feel great at every shape and size – starting with a good foundation – giving women the confidence to own and flaunt their signature look. 

"I'm so happy to be partnering with Fruit of the Loom again to celebrate the beauty of curves with a group of fashionable women at Full Figured Fashion Week," said Denise Caldwell, Style Expert. "I'm a huge believer in the idea that a fabulous outfit begins with what's underneath and Fit for Me offers a variety of underpinnings that keep consumers comfortable without sacrificing style."

Fit for Me is available at Walmart.com, Walmart stores nationwide, Target.com and Amazon. To learn more about Fit for Me products, Full Figured Fashion Week and fashion advice from style expert Denise Caldwell, please visit:

• Website – FitforMe.Fruit.com  
• Facebook – http://www.facebook.com/FOTLFitForMe
• Instagram – http://www.instagram.com/TeamFitForMe

To join the conversation, check out the hashtag #FullFiguredFlaunt on Instagram.

ABOUT FULL FIGURED FASHION WEEK

Full Figured Fashion Week (FFFWeek®) is produced by DeVoe Signature Events (DSE), a boutique events management company with an extensive background in the production of fashion-related events and a strong and effective mix of proven plus industry experience and success. With over 20 years of fashion event production in the plus size industry, Full Figured Fashion Week and DSE continue to receive accolades throughout the plus community and national and international media coverage of the event. Thank you for your support and we look forward to seeing everyone at Full Figured Fashion Week in New York City, June 12 - 18, 2016. For more information about Full Figured Fashion Week, visit www.fffweek.com.  

About Fruit of the Loom

Fruit of the Loom® knows the power of positive underwear. That's why we've been helping families pull on a daily pick-me-up for over 160 years. We make colorful, smile-inducing, clothes with fits that won't quit. And we're wallet-friendly too. From hipsters to hoodies, boxers to bras, and sleepwear to socks, our clothes are made so you can grab the world by the waistband and start your day happy. For more information on Fruit of the Loom, visit www.fruit.com.

SOURCE Fruit of the Loom

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